Job Description

As a Content Production Manager, you plan, adapt, and deliver marketing communication content across owned channels (Email, SMS, WhatsApp, Push). You collaborate with CRM, creative, and production partners to ensure high quality, on brand assets are delivered on time and aligned with campaign and commercial priorities. Partner with the Content Coordinator across Owned Channels (Email, SMS, WhatsApp, Push), ensuring consistent execution, clear prioritization, and efficient workflows across channels.

This on-site role reports into the Marketing Manager and is based out of the New York Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

Oversee adaptation and delivery of globally initiated campaigns across owned channels (Email, SMS, WhatsApp, Push)
Plan and coordinate local tactical activations, including CRM-driven initiatives, ensuring timely asset production and channel readiness
Stay closely aligned to the local daily plan and CRM calendar to anticipate asset needs while adhering to global playbooks and formats
Provide day to day direction, prioritization, and quality oversight for content coordinators across owned channels
Ensure timelines, standards, and alignment are met, while driving efficient, scalable production processes for high-frequency owned channel delivery
Act as the primary contact for Oliver production agency on asset formats, delivery, and campaign materials for CRM content
Partner with CRM teams, production partners, and vendors to brief, track, and approve assets
Support segmented and personalized content delivery by ensuring correct asset versions and formats are available

Qualifications

Who You Are:

Degree in Marketing, Communication, or related field (or equivalent experience)
Highly structured, with ability to manage many parallel tasks
Strong linguistic skills
Proficiency in creative and office software tools
Fluent in English and at least one local language (in multi language Sales markets at least two local languages is preferred)
Minimum 3 years’ experience in content management, as well as copy editing and proofreading (preferably within fashion industry)
Experience managing content for media platforms

Additional Information

Why You’ll Love Working at H&M

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

We are an inclusive company where you’re encouraged to be yourself at work
You will have access to a large global talent community, where career growth and aspirations have no limits
We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS

Compensation: The salary for this position is 120,320**

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.

**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.

Job Status: Salary, Exempt

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