Director, Brand Experience

Company Description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

The Director, Brand Experience oversees the planning of all media campaigns across channels for a specific client. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business
• Apply your experience to elevate critical thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
• Work with analytics and research teams to identify/apply findings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategies and work with internal groups to lead case development
• Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are driven in a timely manner
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary

Qualifications

• 8+ years of media planning experience
• Experience in B2B or ABM 
• Previous management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients’ strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Experience monitoring and recommending improvements to the entire media planning process
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines. #LI-KS3