Media Planner

Company Description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

Across 2-3 years of experience, you’ve built a legit foundation in Media Planning. These are the skills you’ve totally nailed:

• 2-3 years of media planning experience across all channels
• Working knowledge of 3rd party software: specifically, DoubleClick, MRI and the Nielsen suite
• Understanding of CPM, CPC, CPA, and CPL buying models
• Proficiency in Microsoft Excel and PowerPoint
• Experience working with pharmaceutical clients a plus

Responsibilities

Our team is looking for someone who makes creative suggestions and provides input throughout campaign creation and ongoing optimization. Beyond that, here’s how you’ll make your mark:

• Ability to present ideas and gain consensus and support
• A high level of energy and initiative to explore, conceptualize and implement new processes andwork flows
• Ability work independently while contributing to team goals

Qualifications

Media Planner is where you’ll start, but we’re always planning for where you’ll go. Our Media Planners are all expected to hone skills that will help build on their careers. Those skills include:

• Knowledge of the terminology and mechanics of the advertising industry
• Strong negotiation skills
• Strong organizational skills and the ability to multi-task in a fast-paced environment
• Superior communication skills

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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