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Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.
The Search Team
Our thriving paid search team culture is characterized by a blend of collaboration, innovation and shared passion for data-driven marketing. Our individuals feel inspired, supported and empowered to excel in their roles while contributing to the team's overall success. Our search practitioners tap into the Omnicom Search Center of Excellence group to gain access and benefit from the specialized knowledge and resources like training, development, sharing best practices, access to tools and collaboration.
The Opportunity - Senior Associate, Paid Search
The Senior Associate, Paid Search will play a pivotal role in leading and managing paid search marketing campaigns. They will be responsible for fine-tuning their understanding of search, taking on more day-to-day management responsibilities, and supporting the team in achieving campaign goals.
We are seeking a highly motivated individual who is eager to learn and grow in the field of paid search marketing. The ideal candidate will be detail-oriented and organized, capable of managing multiple tasks and deadlines effectively.
A strong analytical mind is essential for this role, as the candidate will need to analyze data and identify trends to optimize campaign performance.
Responsibilities:
- Manage paid search campaigns: Oversee the implementation of day-to-day activities and provide updates to the team
- Billing: Support the team in monthly billing and reconciliation process and protocols
- Conduct analysis: Analyze search query data to identify optimization opportunities and make recommendations.
- Monitor performance: Track account performance, identify trends, and make necessary adjustments.
- Create assets: Lead the creation of paid search keyword and ad copy creation
- Support team members: Train and mentor junior team members and provide guidance and support as needed.
- Contribute to reporting: Assist in the creation and analysis of performance reports.
- Quality Assurance: Act as a quality assurance check for the account and excel workbooks
Qualifications:
- Relevant post-secondary education, training, or equivalent experience
- Minimum 2+ year relevant paid search management experience
- Hand on keyboard experience with Google Ads, Microsoft Ads
- Hand on keyboard experience with any bid management platform like Marin, SA360 or SKAI
- Proficient in Microsoft office software, most importantly excel
- Familiarity with AI buying agents such as Google/Bing Performance Max & Scripts
- Ability to quickly learn and apply new software and tools
- Strong analytical skills and ability to think critically, passion for A/B testing
- A results-driven professional with a passion for learning and a desire to success in a fast-paced agency setting
- Actively seeks out opportunities to learn and develop new skills
- Enjoys working in a team environment and contributes to a positive team dynamic
- Strong communication and organization skills
Preferred Certifications:
- Google Ads Search Certification
- Microsoft Ads Certification
- Google Search Ads 360 Certification
- AI Powered Shopping Ads Certification
- AI Powered Performance Ads
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This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
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