American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with small business being the largest customer segment.

The Global Commercial Services Marketing team (GCSM) is responsible for making business membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. GCSM markets a breadth of products across charge, lending, co-brand, and corporate cards. It is also offers a range of small business banking and B2B solutions.

About Project Flywheel

Project Flywheel is a multi-year enterprise-wide initiative reimagining how American Express plans, builds, and delivers marketing. By uniting technology, operations, and people, Flywheel creates a more agile, efficient, and data-driven marketing ecosystem.

As GCS Marketing embraces this transformation, your leadership will help marketers execute with greater speed, clarity, and confidence.

How will you make an impact in this role?

The Senior Manager of Content, Creative Systems & Change Governance will play a pivotal role in transforming how GCS Marketing executes campaigns by redefining marketing execution through automation, innovation, and efficiency.

This role will redesign workflows and build future-ready systems that make campaign execution faster, compliant, and more consistent. Acting as a bridge between Marketing, Product, and Technology, the Senior Manager help to build a scalable, governed content ecosystem that enables high-quality execution and powers dynamic, AI-driven personalization.

The successful candidate will understand end-to-end marketing execution and be equally comfortable thinking strategically and rolling up their sleeves to get the details right. They will be highly organized, comfortable learning new platforms and building processes from the ground up, and able to translate complex workflows into clear process documentation. They will bring a strong voice to cross-functional partnerships, communicate clearly, constructively challenge partners when needed, and help teams align around practical solutions. Strong attention to detail and the discipline to manage rigorous QA processes will also be critical, recognizing that consistency and quality are foundational to automation and scale.

Responsibilities

Own and evolve the Adobe Experience Manager and Naehas ecosystems as the foundation for modular, reusable, and AI-ready content including discovery of evolution of workstream
Design and streamline the end-to-end content lifecycle (creation, approvals, governance, storage) for speed, clarity, and scale
Establish a clear, scalable change and modifications framework to manage complexity and enable agile updates
Lead creative variant governance to support personalization while maintaining control and compliance
Drive execution quality through strong governance, clear standards, and continuous optimization
Advance content and creative systems to support dynamic assembly, automation, and future AI-driven experiences

Qualifications

Minimum Qualifications:

Proven track record of leading complex capability builds that drive automation and efficiency
Expertise in marketing technology platforms and data-driven personalization
Strong ability to align cross-functional teams and influence key stakeholders
Experience managing change at scale, ensuring seamless adoption of new capabilities
5-10 years in marketing technology, product management, or digital transformation

Preferred Qualifications:

Bachelor’s Degree
Adobe or Salesforce Marketing Cloud platform experience

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Learn more about this Employer on their Career Site

Senior Manager - Content, Creative Systems & Change Governance

Responsibilities

Qualifications