VP, Group Account Director

RESPONSIBILITIES: 

• Manage brand strategy and ensure tactical implementation relating to brand strategy 

• Provide short- and long-term direction for brand 

• Create new business along brand lines 

• Provide strategic direction and approvals at significant steps in the advertising creative process 

• Provide strategic perspective on tactical POA recommendations and pieces prior to client submission 

• Interact with all members of the agency brand team to ensure accuracy of information exchange and smooth flow of brand work 

• Identify strengths and weaknesses of the account and make recommendations for change 

• Generate actionable brand insights and present recommendations to clients 

• Strong grasp of innovative trends in healthcare and ability to interpret data, leveraging brand knowledge for client insight generation 

• Flawless management of account finances, including forecast and income generation and reporting to Senior Leadership at Agency 

• Build strong relationships with client team 

• Work with Director of Client Services and Creative Directors to ensure that account is staffed appropriately to meet client needs, including provision of rationale for deviation in staff requirements and supporting information  

• Identify new business opportunities and participate and present in agency new business initiatives as requested 

• Partner with creative and medical teams to regularly and proactively identify brand opportunities 

• Advocate for full team participation in field research, meetings and conferences as brand need demands 

• Serve as brand steward as it relates to strategy for all marketing segments, including professional, PR, medical education, DTC, global markets 

• Provide client with new, and unexplored opportunities for the brand, leveraging network resources such as disease awareness/PR programs, DTC, DTP, market access and global Omnicom network hub pull through 

• Ensure that account team is trained appropriately with respect to writing contact reports, creative work plans, and strategic points of view, agency process, and brand market knowledge 

• Ability to manage multiple-agency collaborations both in and outside the network 

• Ability to lead scope of work and staffing negotiations 

• Maintain a strong market knowledge of existing competition and pipeline products in brand category 

• Model core values of Courage, Curiosity, Generosity, and Grit 

QUALIFICATIONS AND EXPERIENCE: 

• 10+ years pharma or healthcare advertising; HCP experience necessary 

• Global brand experience a plus 

• Launch experience 

• Strong communication/presentation skills 

• Strong conceptual skills 

• Significant background in pharmaceutical advertising Account Services 

• Ability to craft presentations (new business, creative, tactical, strategy, selling) 

• Ability to build and lead a team 

• Strong mentoring and coaching skills 

• Entrepreneurial skill at building business for agency 

• Management and/or work in brand management 

• Proficient in Keynote, PowerPoint, Excel and Word