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JOYCE THEATER FOUNDATION, INC.
POSITION: MARKETING ASSISTANT
STATUS: Full-time, exempt employee with full benefits package
REPORTS TO: Marketing Manager
SCHEDULE: Monday through Friday, 10am – 6pm with flexibility to accommodate Marketing Director’s requests to attend performances, professional development sessions, and offsite conferences.
SPECIFIC RESPONSIBILITIES:
Joyce Program Book
● Oversee all aspects of The Joyce’s program book including:
o Setting and overseeing deadlines
o Communicating with companies and Joyce staff for content
o Laying out and preparing program book file for print
o Editing for grammar, clarity, and accuracy
o Monitoring costs
o Managing approval process
o The creation of program inserts
o Communicating and coordinating with printers to order program books
● Execute all aspects of The Joyce’s program book advertisement program including:
o Communicating with advertisement purchasers
o Updating program book advertisement specifications and rates
o Creating projections for advertisement sales
o Monitoring invoice, payment, and approval processes
Social Media
● Execute the Marketing Manager’s overall social media strategy
o Posting and maintaining The Joyce’s social media accounts
o Engaging with audiences across all social media platforms
o Collaborating with coworkers, dance companies/artists, and community partners to create robust content
o Collecting information to provide performance analytics and feedback on social media platforms
o Providing analysis reports on social media performance in support of Marketing Manager’s strategy
o Conducting regular evaluation of relevant trends and ways to optimize performance
● Create content for The Joyce’s social media channels and for interdepartmental use
o Capturing onsite content during Photo Calls and scheduling necessary photo and video shoots with the companies
o Editing footage and photos for social media posting
Community Engagement and Departmental Support
â—Ź Collect pricing information from companies
â—Ź Provide support for local community partnerships as directed by Marketing Manager
â—Ź Oversee cross-promotion initiatives
o Identifying industry partners to request support of The Joyce’s programming
o Maintaining relationships with cross-promotion partners
o Executing cross-promotion offers through email and social media
â—Ź Update upper lobby rack cards on a weekly basis
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