Digital Marketing Representative

Digital Marketing Representative

Job Summary

We are seeking a motivated and creative Digital Marketing and Recruitment Coordinator to support our home care agency's growth through strategic digital outreach. This dual-role position focuses on generating qualified leads for home care services and supporting the recruitment of caregivers through digital and administrative channels. The ideal candidate is organized, tech-savvy, and passionate about helping others—both clients and caregivers—find their place within our supportive home care community.

Responsibilities

Marketing & Digital Presence:

• Manage all Serenity social media platforms including content creation, scheduling, posting, and engagement. 
• Develop and execute consistent digital content aligned with company messaging, community outreach, and business initiatives. 
• Design marketing materials for both digital and print including social media content, flyers, brochures, presentations, event materials, and in-branch signage. Maintain and update the company website including content updates, new pages, blog posts, and basic SEO improvements. 
• Build and manage a monthly content calendar aligned with campaigns, events, recruiting efforts, and department priorities.

Lead Generation & Campaign Execution

• Plan and execute paid advertising campaigns across Meta, Google, and other relevant platforms. 
• Support campaigns focused on caregiver recruitment and client inquiries. 
• Track and report performance metrics including reach, engagement, leads, and campaign effectiveness. 
• Analyze performance data to identify opportunities to improve visibility, engagement, and lead generation.

Field Marketing Support

• Support marketing efforts tied to community events, outreach activities, and branch initiatives. 
• Organize and edit photo and video content from field staff for use across digital platforms. 
• Develop marketing collateral to support business development and recruiting teams including one-pagers, brochures, and event materials.

Collaboration & Coordination

• Work closely with Business Development, recruiters, and branch teams to ensure consistent messaging across all markets. 
• Support email marketing efforts including design, content creation, and distribution. 
• Assist with cross-functional marketing initiatives tied to company growth and community engagement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 
• 1–3 years of experience in digital marketing, social media management, or graphic design.
•  Experience managing social media platforms for a business or organization. 
• Basic experience with paid advertising platforms such as Meta Ads or Google Ads. 
• Proficiency in Canva or Adobe Creative Suite. 
• Experience working within a website CMS such as WordPress, Squarespace, or similar platforms. 
• Strong written and visual communication skills. Ability to manage multiple tasks, meet deadlines, and work independently. 
• Portfolio demonstrating design and digital marketing work is required.

Preferred Qualifications:

• Experience in healthcare, home care, nonprofit, or community-based organizations. 
• Bilingual in Spanish preferred. 
• Experience working with diverse communities across Chicago and surrounding suburbs. 
• Basic video editing skills. 
• Experience with SEO strategy and organic growth. 
• Familiarity with Google Ads and Google Analytics.

Physical Requirement

• Prolonged periods sitting at a desk and working on a computer
• Requires the ability to drive when necessary.