DIRECTOR OF DIGITAL MARKETING

Reporting to the Assistant Vice President of Marketing & Communications, the Director of Digital Marketing provides strategic leadership for marketing planning, audience engagement and digital experience optimization. Leads development of integrated marketing strategies that support fundraising, donor engagement, alumni relations and institutional priorities. The Director oversees campaign planning, audience growth initiatives, marketing technology platforms and digital marketing performance, while leveraging audience insights, analytics and emerging technologies to create meaningful constituent experiences that strengthen relationships and drive measurable outcomes.

Education/Experience

• Bachelor's degree in Marketing, Communications, Business, Digital Media or a related field; or an equivalent combination of education and professional experience.
• 6 to 8 years of progressive experience in digital marketing, audience engagement, performance marketing, marketing technology or digital strategy leadership, including at least 3 years in a direct supervisory or team management capacity.

 Preferences

• Professional leadership experience within higher education advancement, annual giving, alumni engagement or nonprofit fundraising environments.
• Demonstrated success leveraging marketing analytics, audience segmentation, CRM data and automation platforms to improve engagement and conversion outcomes.
• Experience with enterprise marketing and customer relationship management platforms, including Salesforce Marketing Cloud, Salesforce, Blackbaud, HubSpot or comparable technologies.
• Understanding of donor-centered marketing strategies and the ability to balance audience engagement objectives with institutional brand standards.

SALARY RANGE: