High Point Residence North Aurora

210 Airport Rd, North Aurora, IL 60542

Supportive Living Community

Sales and Marketing Director

We are seeking an experienced and results-driven Sales and Marketing Director to join our leadership team. This role is responsible for driving occupancy, building strong referral relationships, and coordinating the move-in process for new residents. The ideal candidate will be a compassionate, goal-oriented professional with a passion for serving seniors and promoting a person-centered approach to care.

Key Responsibilities

Sales & Marketing:

Develop and maintain referral relationships with hospitals, physicians, case managers, social workers, rehabilitation providers, and community partners
Execute community outreach and business development strategies to increase awareness and referrals
Represent the community at networking events, senior-focused organizations, and professional associations
Conduct tours and coordinate the move-in process for new residents and families
Manage inquiries, referrals, and lead follow-up activities to maximize occupancy growth
Track referral sources, conversion rates, and sales metrics
Collaborate with community leadership to achieve census and revenue goals
Plan and participate in educational events, presentations, luncheons, and marketing programs
Maintain strong knowledge of supportive living services and effectively communicate community benefits to prospective residents and families
Support a positive resident and family experience throughout the admission and transition process

Resident & Family Support:

Provide compassionate, person-centered guidance to residents and families throughout the transition process
Coordinate pre-admission processes and ensure a smooth, welcoming move-in experience
Collaborate with clinical and operational teams to review and approve referrals promptly (target 30-minute turnaround where possible)
Conduct follow-up with referral sources to monitor patient progress and support successful transitions

Market Analysis & Community Outreach:

Analyze market trends, competitor strengths/weaknesses, and referral source data to position the community competitively

Qualifications:

Proven experience in sales and marketing roles
Strong communication, presentation, and relationship-building skills
Ability to analyze data, develop strategic plans, and meet census goals
Knowledge of long-term care, assisted living, or healthcare services preferred

Physical & Work Environment Requirements:

Ability to walk, stand, and sit for prolonged periods; bend, stoop, and lift as needed
Comfortable working in a healthcare environment with exposure to residents and their families
Flexibility to work beyond standard hours, including evenings or weekends when needed

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