The Marketing Assistant assists in the planning, execution and optimization of our marketing efforts. This person is part of a team responsible for global marketing within Adam Equipment. They are responsible for supporting the efforts of the marketing team to carry out marketingcampaigns through the creation of content like graphics, blog posts or socialmedia posts and assisting in executing marketing events.

Requirements

Duties and Responsibilities include the following. Other duties may beassigned.

· Assists in the formulation of strategiesto build a lasting connection with dealers and end users

· Provide support to divisional marketingmanagers

· Plans, executes and monitors all socialmedia activity, including posts, short videos andinteraction with social media followers

· Plans and writes blog posts for Adamwebsite, as well as associated websites, while matching the established Adam“voice”

· Provide creative ideas for content suchas blog posts, infographics and case studies, andcollaborate with the graphic design team on deliverables

· Plans and manages registration, logistics and preparing marketing collateral for webinars,global trade shows, conferences and events byidentifying, coordinating and assemblingrequirements, preparing schedules, coordinating associated emails, and enteringcontacts from event lead generation into the CRM.

· Prepare email newsletters (internal andexternal), promotional emails and organize their distribution through variouschannels

· Help maintain marketing email lists forcommunicating with dealers and end users

· Continually seek new sources ofprospective end user contact data and provide recommendations to marketingleadership

· Update website with content such aspictures, blog posts, product write ups.

· Share responsibility for updating productdatabase (PIM) with product content and ensuring accuracy of content

· Maintain organization of Marketing SharePoint

· Build knowledge and education regularlythrough workshops, research, and seminars, and share best practices and localmarketing tactics with team members

· Maintain inventory of sales supportmaterials, ensuring all are current and accurate, and coordinate the creationof new materials when necessary

· Assist in marketing presentations tointernal sales teams

· Other duties that may be assigned within the marketing team

Qualifications:

To perform this job successfully, an individual must be able toperform each essential duty satisfactorily. The requirements listed below arerepresentative of the knowledge, skill, and/or ability required. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions.

Education/Experience:

Bachelor's degree from four-year college or university

Language Ability:

Ability to read, analyze, andinterpret general business periodicals, professional journals, technicalprocedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to present information effectively and respond to questions from groups of managers, clients, customers, and the general public.

Math Ability:

Ability to apply advanced mathematical concepts such as exponents,logarithms, quadratic equations, and permutations. Ability to applymathematical operations to such tasks as frequency distribution, determinationof test reliability and validity, analysis.

Reasoning Ability:

Ability to define problems, collect data, establish facts, anddraw valid conclusions. Ability to interpret an extensive variety of technicalinstructions in mathematical or diagram form and deal with several abstract andconcrete variables.

Computer Skills:

To perform this jobsuccessfully, an individual should have knowledge of Microsoft Word, Microsoft Excel and related Marketing software experience.

Work Environment:

The work environment characteristics described here arerepresentative of those an employee encounters while performing the essentialfunctions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of thosethat must be met by an employee to successfully perform the essential functionsof this job. Reasonable accommodations may be made to enable individuals withdisabilities to perform the essential functions.

While performing the duties of this job, the employee is regularlyrequired to stand; walk; sit; use hands; reach with hands and arms and talk orhear. The employee is occasionally required to stoop, kneel, crouch, or crawl.The employee must occasionally lift and/or move up to 50 pounds. Specificvision abilities required by this job include close vision, distance vision,peripheral vision, depth perception and ability to adjust focus.

Benefits

Health insurance: Medical, dental, and vision coverage.
Retirement plans: A 401(k) with employer matching.
Paid time off: Paid time off, and paid holidays.
Insurance policies: Short-term disability and life insurance

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