Description
A. SalesāRelated Responsibilities Sales Support
ā Review retail sales targets and performance of each door on a monthly basis with ASOM
ā Analyze performance of business vs. sales objectives, sales trends and competition
ā Generate sales reports
ā Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
ā Coordinate and execute the setup of all promotions, ināstore programs and activities
ā Ensure BAs are aware of the marketing calendar, promotions etc
ā Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Marketing Support
ā Coordinate and execute Newness, promotions and ināstore programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
ā Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
ā Ensure all goātoāmarket materials and promotional elements are available on time in store to support launches.
ā Provides promotions report to sales & marketing team postācampaign implementation as well as competitive intelligence on competitors' programmes.
Supervision and Team Management of Beauty Advisors
ā Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
ā Ensure BA uphold grooming standards of the brand they represent
B. Education
ā Train and develop Beauty Advisors Counter Coaching
ā Connect with BAs both through Virtual Learning Tools and ināstore meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.
ā Coach BA's on brand stories, hero products, and other important brandāspecifics for ELC brands close by on the sales floor
ā Utilize Eālearning platforms, including brandāagnostic content, to coach BAs towards improving customer experience and sales productivity.
ā Conduct Beauty Advisors/ Generic Staff Training of smaller doors
ā Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brandāagnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
ā Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
ā Conduct initial onābarding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travelāretail working environment.
C. General ā Spend minimum 70 percent of time ināstore, working and coaching BAs.
Qualifications
ā B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
ā Well groomed
ā Good organization and communication skills
ā Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to ināperson presentations.
ā Display empathy, agility with canādo attitude
ā Proficient in MS Office and Excel
ā Comfortable/ Enthusiastic learning new technology platforms
ā Willingness to travel
ā Proven sales track record
Learn more about this Employer on their Career Site
