Sr. Manager, Communications & Field Engagement

Job Description

The Senior Manager, Communications & Field Engagement plays a critical role in connecting Field Operations leadership with store teams through strategic communications, field engagement programs, and leadership messaging. This position partners closely with Field Operations leaders to translate business priorities into clear, compelling, and actionable communications that drive understanding, engagement, and execution across the field organization. 
 

The role leads the development of executive presentations, leadership cascade materials, communication toolkits, and field-facing messaging that support organizational priorities and operational initiatives. In addition, the Senior Manager provides oversight for field engagement programs and advisory councils, ensuring the voice of the field is effectively captured, synthesized, and incorporated into business decisions. 
 

Reporting to the Director, Store Communications & Field Execution, this leader manages a team responsible for field engagement initiatives and serves as a trusted communications partner to Field Operations leadership. 

Key Responsibilities 

Executive & Leadership Communications 

• Develop executive presentations, leadership updates, communication toolkits, and supporting materials for Field Operations leadership. 

• Create leadership cascade communications that align strategic priorities with field execution. 

• Translate complex business initiatives into clear, concise, and actionable messages for field leaders and team members. 

• Support preparation for leadership meetings, business reviews, conferences, and organizational communication events. 

• Ensure consistent messaging across leadership communications, field communications, and operational initiatives. 

• Partner with senior leaders to identify communication opportunities, assess audience needs, and recommend effective messaging approaches. 

Field Communications & Communication Planning 

• Develop and execute communication plans supporting operational priorities, business initiatives, and organizational change efforts. 

• Manage communication calendars, messaging priorities, and content strategies across field communication channels. 

• Ensure communications are timely, engaging, audience-specific, and aligned to business objectives. 

• Measure communication effectiveness and recommend improvements to increase reach, understanding, and engagement. 

• Collaborate with cross-functional partners to align communications across multiple stakeholder groups. 

Field Engagement & Advisory Councils 

• Provide strategic oversight and direction for field engagement programs and advisory councils managed by direct reports. 

• Ensure field feedback is effectively collected, analyzed, and synthesized into actionable insights for leadership. 

• Identify trends, opportunities, and concerns emerging from field feedback and engagement channels. 

• Partner with business stakeholders to address feedback and improve the field team member experience. 

• Communicate key findings and recommendations to leaders to support informed decision-making. 

• Monitor and evaluate the effectiveness of engagement programs and recommend enhancements. 

Change Communications & Readiness Support 

• Develop communication and engagement strategies that support successful implementation of operational initiatives, programs, and process changes. 

• Partner with project teams and business leaders to prepare field audiences for upcoming changes and priorities. 

• Create communication resources that improve awareness, readiness, and adoption of new tools, programs, and initiatives. 

• Support organizational transitions through thoughtful communication planning and stakeholder engagement. 

People Leadership 

• Lead, coach, and develop team members responsible for field engagement and advisory council programs. 

• Establish clear goals, priorities, and performance expectations aligned to organizational objectives. 

• Foster a culture of collaboration, innovation, accountability, and continuous improvement. 

• Support professional development and succession planning within the team. 

• Ensure efficient execution of team deliverables while maintaining high standards of quality and service. 

Qualifications 

Required 

• Bachelor's degree in Communications, Business, Marketing, Organizational Leadership, or related field, or equivalent experience. 

• 5-8+ years of experience in communications, field operations, employee engagement, change communications, or related disciplines. 

• Experience developing executive-level presentations and leadership communications. 

• Experience leading cross-functional projects and influencing stakeholders across multiple business functions. 

• Experience managing and developing team members. 

• Excellent written, verbal, and visual communication skills. 

• Strong presentation development and storytelling capabilities. 

• Ability to balance strategic thinking with executional excellence. 

Preferred 

• Experience supporting large, geographically dispersed field organizations. 

• Experience with employee engagement, advisory councils, or voice-of-the-field programs. 

• Experience supporting operational change initiatives and business transformation efforts. 

• Retail, automotive, franchise, or multi-unit operating environment experience. 

Location & Work Availability:  

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina. 

Benefits Summary: 

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits. Learn more here: https://jobs.advanceautoparts.com/us/en/benefits  

Company Overview: 

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. As of January 3, 2026, Advance operated 4,305 stores primarily within the United States, with additional locations in Canada, Puerto Rico and the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands. Additional information about Advance, including employment opportunities, customer services, and online shopping for parts, accessories and other offerings can be found at www.AdvanceAutoParts.com. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state, or local protected class. 

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