Web Experimentation Manager

About the role

Growing Rippling across products and markets means building a website that turns demand into qualified pipeline. That’s where you come in.

This is a chance to play a central role in Rippling’s growth, alongside some of the best people in marketing, design, and analytics. There’s a lot of opportunity ahead, and you’ll have the room to think big, bring your ideas to life, and help shape how we grow.

As a Web Experimentation Manager, you’ll help shape our website & conversion rate optimization (CRO) strategy and own the experimentation projects that bring it to life. You’ll identify our biggest growth opportunities, develop ideas, and drive experiments from analysis through launch and rollout. Your primary focus will be the US, while supporting website growth across international markets.

You’ll strengthen the foundations of our CRO program and raise the bar across analytics, experimentation, and execution. That means owning complex projects independently, building systems the team can scale, and helping other CRO team members deliver better work.

Your impact will extend beyond individual tests. You’ll go deep on lead quality, downstream conversion, and pipeline, then apply what we learn to improve the website and guide decisions across marketing.

You’ll partner closely with Design, Web, Paid, and Analytics to bring this work to life. We’re looking for someone who can spot an opportunity, work through the hard problems, and turn it into measurable business growth.

Note: Preference for candidates based in San Francisco or open to relocation to San Francisco for a hybrid in-office model.

What you will do

• Own experiments from start to finish: Identify and prioritize opportunities, develop hypotheses, run A/B tests, analyze results, and roll out wins across landing pages and web flows.
• Go deep in the data: Use GA4, Salesforce, spreadsheets, and AI analytics to investigate funnel performance, validate findings, and recommend what to do next.
• Improve pages and journeys: Partner with Design and Web to improve layouts, forms, and mobile experiences. Write and test clear copy that speaks to our audience.
• Own quality and performance: QA your experiments, validate tracking, and monitor results after launch. Make sure tests work as intended and end with a clear decision.
• Drive projects forward: Align stakeholders, manage dependencies, and keep commitments. Flag risks early and find a path forward when something is blocked.
• Find solutions beyond the page: Follow the problem wherever it leads, from traffic and messaging to forms and lead routing. Work with the right teams to get it solved.
• Build systems that scale: Improve how we prioritize, build, QA, and report on experiments. Create reusable tools and document learnings so the team can move faster.
• Support the team: Share ideas, give feedback, and support other CRO team members on experiments and analysis.
• Turn experiments into pipeline growth: Go deep on lead quality, downstream conversion, and pipeline impact. Use what we learn to improve the website and guide decisions across marketing.
• Support international growth: Drive website growth primarily in the US, while identifying and supporting CRO opportunities across international markets.
• Raise the CRO bar: Strengthen how we analyze opportunities, design experiments, and execute. Build systems that help the team move faster, deliver better work, and scale what works.

What you will need

• CRO experience: Hands-on experience owning website experiments and optimization projects, with clear examples of results and learnings. You understand test design, measurement, and how to interpret results.
• Analytical depth: You can go deep in GA4, Salesforce, spreadsheets, and AI analytics tools to build reports, run complex queries, and check that the data is right.
• Ownership and initiative: You can take a project from start to finish, make recommendations, and solve problems independently. You know when to bring in others.
• Strong communication and stakeholder management: You write clearly, explain the business impact of your work, and work across teams to get decisions made and projects delivered.
• High execution bar: You move quickly, catch issues before launch, and stay accountable for quality, timelines, and results.
• Design taste and UX judgment: You know what makes a page clear, persuasive, and easy to use, and can give useful direction and feedback to designers.
• Creativity and resourcefulness: You generate ideas based on data and user behavior, and find practical ways to test them.
• Strong copywriting: You can write clear, punchy headlines and page copy, and explain why the message will resonate with the audience.

Bonus points

• SQL proficiency.
• STEM education.
• Experience in B2B SaaS.
• Hands-on experience with a CMS such as Contentful and an experimentation platform such as Optimizely, Statsig, or VWO.
• Exposure to Core Web Vitals and website performance.
• Experience with UX research, session replay, or design tools such as Figma.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.