Marketing Insights Analyst

The Marketing Insights Analyst supports the development and advancement of enterprise marketing measurement capabilities across the GoTo Foods portfolio. Reporting to the Director, Consumer Insights, this role will help coordinate Marketing Mix Modeling (MMM) initiatives, support enterprise marketing performance reporting, assist in dashboard development, and contribute to foundational tools, frameworks, and best practices that improve marketing measurement and decision-making across the organization.

This role serves as a steward of enterprise marketing effectiveness capabilities, helping establish the reporting standards, measurement frameworks, analytical tools, and reusable resources that support marketing leaders, analytics teams, Brand Marketing Analysts, and Integrated Marketing Communications (IMC) Pods.

The ideal candidate combines strong analytical skills, attention to detail, project management discipline, and curiosity about the factors that drive marketing effectiveness and business growth.