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Position Summary
The Vice President of Marketing, Communications, Consumer Experience & Community Relations is a strategic system and thought leader responsible for elevating The Guthrie Clinic’s brand, strengthening community relations, advancing enterprise communications, and shaping an exceptional end‑to‑end consumer experience. This role integrates marketing, communications, community relations, and experience functions under unified leadership to drive growth, brand maturity, and market relevance.
Key Responsibilities
Strategic Leadership & Vision
Develop and execute a multi‑year enterprise Marketing & Communications strategy aligned to system priorities, including brand maturation, market share growth, and community impact in alignment with the five-year strategic plan and regional plans.
Provide thought partnership to the EVP Chief Strategy Officer, contributing to system growth, business development, and organizational reputation.
Artificial Intelligence (AI) pioneer bringing technology forward to increase efficiencies and advance strategies.
Marketing & Brand
Oversee brand strategy, marking related digital strategy, creative services, campaigns, and market positioning.
Ensure brand consistency across all internal and external channels.
Guide data‑driven marketing practices leveraging analytics, insights, and competitive intelligence.
Communications
Manage internal and external communications functions, including media relations, public affairs, crisis communications, content strategy, and organizational messaging.
Advance storytelling that strengthens employee engagement and community trust.
Integrate communication strategies across service lines and business units.
Consumer Experience
Lead systemwide consumer experience strategy, driving improvements across access, digital front door, service excellence, and feedback loops.
Collaborate with operations, quality, and HR to strengthen touchpoints across the continuum of care.
Serve as executive sponsor for experience‑related initiatives that elevate patient satisfaction, loyalty, and retention.
Community Relations
Oversee community partnerships, outreach programs, sponsorships, and external engagement strategies.
Ensure alignment with population health initiatives and regional needs assessments.
Influence the conversation about rural health care at the highest levels to secure funding, shape policy, attract workforce, and strengthen Guthrie’s role as a national model.
Leadership & Talent Management
Direct a diverse team across marketing, communications, community relations, and experience functions.
Build high‑performing, collaborative teams that embrace innovation, accountability, and service excellence.
Execute in a high-change environment with the willingness to build a world class marketing function that is recognized locally and nationally.
Qualifications
BS Required, master’s degree preferred (MBA, MHA, MPH, Communications, Marketing, or related field).
10+ years of progressive leadership experience in Marketing, Communications, Consumer Experience, or related fields.
Demonstrated success leading multidisciplinary teams in complex, matrixed environments.
Demonstrated experience managing multi-million-dollar budgets with an emphasis on corporate stewardship.
Proven ability to use data, insights, and analytics to drive decision‑making.
Strong executive presence and communication skills with the ability to influence at all levels.
Must be in and intimately familiar with Guthrie’s footprint/market.
Core Competencies
Strategic Vision & Execution
Brand Leadership
Executive Communication
Consumer‑Centric Design
Community Partnership Development
Change Leadership
Cross‑Functional Collaboration
Joining the Guthrie team allows you to become a part of a tradition of excellence in health care. In all areas and at all levels of Guthrie, you’ll find staff members who have committed themselves to serving the community.
The Guthrie Clinic is an Equal Opportunity Employer.
The Guthrie Clinic is a non-profit, integrated, practicing physician-led organization in the Twin Tiers of New York and Pennsylvania. Our multi-specialty group practice of more than 500 physicians and 302 advanced practice providers offers 47 specialties through a regional office network providing primary and specialty care in 22 communities. Guthrie Medical Education Programs include General Surgery, Internal Medicine, Emergency Medicine, Family Medicine, Anesthesiology and Orthopedic Surgery Residency, as well as Cardiovascular, Gastroenterology and Pulmonary Critical Care Fellowship programs. Guthrie is also a clinical campus for the Geisinger Commonwealth School of Medicine.
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