Head of Product

At UNRL, we’re redefining what performance wear means. Wecreate premium apparel that blurs the line between work, sport, and everydaylife — built for those who demand more. Our team is driven by innovation,craftsmanship, and authenticity. We’re looking for people who share our beliefthat people matter, effort counts, success is found in sweating details, andculture drives excellence. Join us and help build a brand that empowers peopleto look good, feel confident, and perform their best — every day.

How did we get here?

We hire great people that fit our culture and have anold-school work ethic.

We make great products and provide our customers with anunreal experience.

We create great processes that enable us to set goals andtrack our success.

The UNRL team consists of a small, tight-knit group ofhardworking people with an entrepreneurial mindset. We are building a brandthat will stand the test of time and continue to make a positive impact in ourcommunities. What are you leaving behind?

Job Overview

The Product Leader is responsible for leading UNRL’s productorganization, ensuring we create innovative, premium products that meet theneeds of our customers, strengthen the UNRL brand, and support profitablegrowth.

Reporting to executive leadership, this leader oversees LineManagement, Design, Product Development, and SMU, while partnering closely withPlanning, Supply Chain, Sales, Marketing, Finance, and Operations.

This role is responsible for defining the product vision andstrategy, building a high-performing product organization, and creating theprocesses, standards, and operating rhythms required to consistently bring theright product to market at the right time, cost, quality, and margin.

Responsibilities

• Lead UNRL’s Product organization across Line Management,Design, Product Development, and SMU, establishing clear priorities,accountability, and alignment across functions.
  
• Define the overall product vision, strategy, categorypriorities, and long-range roadmap based on company objectives, consumerinsights, and market opportunities.
  
• Lead the development of seasonal assortments and productarchitecture that balance consumer needs, brand vision, innovation, revenue,margin, and inventory productivity.
  
• Lead Line Management in defining assortment strategy,product briefs, pricing, collection vision, and product lifecycle decisions.
  
• Lead Design, Development, and SMU to translate productstrategy into innovative, premium products that deliver against brand, quality,cost, performance, customization, and timeline expectations.
  
• Own the end-to-end product creation process and calendar,establishing clear milestones, decision rights, deliverables, andcross-functional handoffs.
  
• Partner with Planning, Supply Chain, Sales, Marketing, andFinance to align product decisions with demand, inventory, margin, sourcing,go-to-market, and business objectives.
  
• Lead key seasonal products, assortment, and design reviews,driving timely decisions and alignment across the organization.
  
• Evaluate product and category performance to inform futureassortment, innovation, investment, and lifecycle decisions, while continuouslyimproving quality, speed-to-market, profitability, and scalability.
  
• Build, develop, and coach a high-performing Productorganization grounded in creativity, consumer focus, accountability,collaboration, and continuous improvement
  
  

What Good Looks Like

Success in this role means building a product organizationthat is consumer-led, creatively differentiated, commercially disciplined, andoperationally excellent. This leader creates clarity around what we build, whywe build it, and how each function contributes to delivering exceptionalproducts.

A successful leader will:

• Build a clear and differentiated product vision thatstrengthens the UNRL brand.
  
• Deliver compelling assortments that meet consumer needs anddrive profitable growth.
  
• Create alignment between Line Management, Design,Development, and SMU.
  
• Maintain design consistency and product quality as theassortment and organization scale.
  
• Improve product creation speed, discipline, andcross-functional execution.
  
• Balance creativity and innovation with commercial andoperational realities.
  
• Build a high-performing Product team with clear ownershipand accountability.
  
• Serve as a trusted business leader whose product decisionsinfluence the broader direction of UNRL.
  

Requirements

• Bachelor’s degree in Product Management, Merchandising,Design, Business, Apparel, or a related field.
  
• 10+ years of progressive experience in product management,merchandising, product creation, design leadership, or related functions withinapparel, footwear, sporting goods, or premium consumer products.
  
• 5+ years of leadership experience building, developing, andcoaching high-performing product teams.
  
• Demonstrated success developing and executing productstrategies that drive brand and commercial growth.
  
• Experience leading multidisciplinary teams acrossmerchandising/line management, design, and product development.
  
• Deep understanding of the end-to-end apparel productcreation process from consumer insight and product brief through design,development, costing, commercialization, and production readiness.
  
• Strong understanding of assortment architecture, pricing,product lifecycle management, margin, and commercial performance.
  
• Demonstrated ability to balance consumer needs, creativevision, brand strategy, financial objectives, and operational constraints.
  
• Experience building scalable product creation processes,seasonal calendars, operating rhythms, and decision-making frameworks.
  
• Proven ability to lead effectively in a fast-paced,high-growth, entrepreneurial organization.
  
• Demonstrated ability to influence across functions andpartner effectively with Planning, Supply Chain, Sales, Marketing, Finance, andOperations.
  

Technical Expertise

• Demonstrated expertise in product strategy, assortmentarchitecture, line planning, and product lifecycle management.
  
• Strong understanding of apparel design, materials,construction, fit, development, costing, and commercialization.
  
• Strong understanding of consumer insights, market trends,competitive positioning, and category strategy.
  
• Experience evaluating product performance using sales,margin, inventory, sell-through, and consumer data.
  
• Ability to translate consumer and business insights intoactionable product strategies and product briefs.
  
• Strong financial acumen with an understanding of productmargin, pricing architecture, costing, and assortment productivity.
  
• Experience managing seasonal product creation calendars andcritical path milestones.
  
• Strong analytical and problem-solving skills with theability to make decisions in ambiguous situations.
  
• Ability to evaluate products both creatively andcommercially while maintaining a strong point of view on brand and consumer.
  
• Strong presentation and communication skills with theability to articulate product vision and influence strategic decision-making.
  

Preferred Qualifications

• Experience supporting a high-growth apparel, performance,golf, lifestyle, or premium consumer brand.
  
• Experience building or scaling a product organization duringa period of significant company growth.
  
• Experience across both direct-to-consumer and wholesalebusiness models.
  
• Experience developing performance apparel and technicallyconstructed products.
  
• Experience with customization, embellishment, Team, licensedsports, or collaboration programs.
  
• Experience managing external development, manufacturing,sourcing, or decoration partners.
  
• Experience implementing product creation systems, tools, andprocesses that improve speed and scalability.
  

Our Leadership Principals

• Lead with ownership, accountability, and integrity.
  
• Put the consumer and the product at the center ofdecision-making.
  
• Think strategically while staying close enough to theproduct to know what great looks like.
  
• Make clear decisions that support long-term brand andbusiness success.
  
• Balance creativity, consumer needs, financial discipline,and operational realities.
  
• Build trust through accountability, transparency, andfollow-through.
  
• Develop high-performing teams through coaching, clearexpectations, and empowerment.
  
• Collaborate across functions to solve problems and deliverexceptional products.
  
• Challenge the status quo and continuously improve howproducts are created.
  
• Maintain an uncompromising standard for product quality andbrand excellence. 
  

Why UNRL

UNRL is redefining premium performance apparel throughinnovation, exceptional products, and an obsessive focus on the consumer. Asthe Product Leader, you’ll shape what UNRL creates and how we createit—building a product organization capable of translating consumer needs andbrand vision into differentiated products that fuel the company’s next phase ofgrowth.

Benefits

• Health Insurance (Immediate Eligibility)
  
• Dental Insurance (Immediate Eligibility)
  
• Vision Insurance (Immediate Eligibility)
  
• Annual Performance Bonus (Immediate Eligibility based onCompany and Individual Performance)
  
• 401(k) Profit Sharing Retirement Plan (Eligibility beginsafter 1 year of employment)
  
• 401(k) 4% Employer match (Eligibility begins after 1 year ofemployment)
  
• PTO (Immediate Eligibility)
  
• Employee Discount on UNRL product (Immediate Eligibility)