Men's Product Line Manager

At UNRL, we’re redefining what performance wear means. Wecreate premium apparel that blurs the line between work, sport, and everydaylife — built for those who demand more. Our team is driven by innovation,craftsmanship, and authenticity. We are looking for people who share our beliefthat people matter, effort counts, success is found in sweating details, andculture drives excellence. Join us and help build a brand that empowers peopleto look good, feel confident, and perform their best — every day.

How did we get here?

We hire great people that fit our culture and have anold-school work ethic.

We make great products and provide our customers with anunreal experience.

We create great processes that enable us to set goals andtrack our success.

The UNRL team consists of a small, tight-knit group ofhardworking people with an entrepreneurial mindset. We are building a brandthat will stand the test of time and continue to make a positive impact in ourcommunities. What are you leaving behind?

Job Overview

The Men’s Product Line Manager is responsible for leadingthe strategy, architecture, and performance of UNRL’s Men’s product assortment.This role translates consumer needs, brand strategy, market opportunities, andbusiness objectives into a clear product roadmap and cohesive seasonalassortments. Reporting to the Head of Product,  the Men’s Product Line Manager partnersclosely with Design and Product Development to bring the Men’s product visionto life, while collaborating with Planning, Sales, Marketing, Finance, andSupply Chain to ensure the assortment supports consumer demand, profitablegrowth, and UNRL’s long-term brand strategy.

This role is responsible for defining what we build, who webuild it for, why it matters, how it is positioned, and how the assortmentworks together.

Responsibilities

• Own the Men’s product line strategy and long-range productroadmap.
  
• Develop seasonal assortment architecture across categories,collections, use cases, and price points.
  
• Identify consumer needs, market opportunities, assortmentgaps, and emerging trends to inform product strategy.
  
• Create clear product briefs that define the customer need,product purpose, positioning, key requirements, and business opportunity.
  
• Establish seasonal product priorities and maintain clarityaround where the organization should focus on its resources and investment.
  
• Define pricing architecture and product positioning tocreate a clear and differentiated assortment.
  
• Build cohesive collections that merchandise effectivelyacross categories, colors, use cases, and consumer needs.
  
• Partner closely with Design to translate product strategyand consumer insights into differentiated compelling products.
  
• Partner with Product Development to achieve product cost,quality, performance, commercialization, and timeline objectives.
  
• Manage the product lifecycle, including newness, carryover,core, seasonal, and end-of-life decisions.
  
• Evaluate product and assortment performance to identifyopportunities to improve productivity, profitability, and consumer adoption.
  
• Lead key Men’s product and assortment reviews, drivingtimely decisions and cross-functional alignment.
  
• Partner with Planning, Sales, Marketing, Finance, and SupplyChain to align Men’s product priorities with demand, inventory, margin, GTM,and business objectives.
  

What Good Looks Like

Success in this role means building a Men's product strategyand roadmap that strengthens the UNRL brand and delivering an assortment thatis customer-led, commercially strong, and built to scale with the business andtranslated into a line that the broader organization can bring to life withconfidence.

Requirements

• 5+ years of progressive experience in merchandising, productmanagement, line management, or related apparel/product roles.
  
• Strong merchandising expertise with experience developingseasonal assortments and product strategies.
  
• Demonstrated ability to translate consumer insights andbusiness opportunities into actionable product strategies.
  
• Experience building assortment architecture acrosscategories, price points, and consumer use cases.
  
• Strong understanding of pricing, margin, product lifecyclemanagement, and assortment productivity.
  
• Experience partnering closely with Design and ProductDevelopment teams.
  
• Demonstrated success influencing cross-functional teams anddriving decisions without relying solely on direct authority.
  
• Experience working in a fast-paced, entrepreneurial orhigh-growth organization preferred. 
  

Technical Expertise

• Strong understanding of merchandising, assortment planning,line architecture, and product lifecycle management.
  
• Ability to interpret customers, sales, margin, inventory,and market data to inform product decisions.
  
• Strong understanding of pricing architecture, margin, andproduct positioning.
  
• Ability to develop clear, actionable product briefs.
  
• Strong knowledge of seasonal product creation and GTMcalendars.
  
• Ability to evaluate product performance and translatefindings into future assortment decisions.
  
• Strong analytical, communication, presentation, anddecision-making skills.
  

Preferred Qualifications

• Bachelor’s degree in Merchandising, Product Management,Business, Apparel, Marketing, or a related field.
  
• Experience within premium apparel, golf, performance,lifestyle, or consumer brands.
  
• Experience working across both direct-to-consumer andwholesale channels.
  
• Experience managing products across multiple categories anduse cases.
  
• Experience building or scaling a product line within ahigh-growth organization.
  
• Experience with PLM, merchandising, planning, or productcreation systems.
  

Our Leadership Principles

• Lead with ownership, accountability, and integrity.
  
• Put the customer at the center of product decisions.
  
• Think strategically while staying close enough to theproduct to know what great looks like.
  
• Make clear decisions that support long-term brand andbusiness success.
  
• Balance creativity, customer needs, financial discipline,and operational realities.
  
• Build trust through accountability, transparency, andfollow-through.
  
• Collaborate across functions to solve problems and deliverexceptional products.
  
• Challenge the status quo and continuously improve howproducts and assortments are created.
  
• Maintain an uncompromising standard for product quality andbrand excellence.
  

Why UNRL

UNRL is redefining premium performance apparel throughinnovation, exceptional products, and an obsessive focus on the consumer. Asthe Men’s Product Line Manager, you will help shape the future of UNRL’slargest product business, building assortments that balance consumer needs,brand differentiation, innovation, and commercial opportunity.

Benefits

• Health Insurance (Immediate Eligibility)
  
• Dental Insurance (Immediate Eligibility)
  
• Vision Insurance (Immediate Eligibility)
  
• Annual Performance Bonus (Immediate Eligibility based onCompany and Individual Performance)
  
• 401(k) Profit Sharing Retirement Plan (Eligibility beginsafter 1 year of employment)
  
• 401(k) 4% Employer match (Eligibility begins after 1 year ofemployment)
  
• PTO (Immediate Eligibility)
  
• Employee Discount on UNRL product (Immediate Eligibility)