Senior Data Analyst & CRO Specialist

Location: Remote
Reports to: Head of Product, Technology & Ecommerce
Classification: Non-Exempt

About the Role

CPAP.com is looking for an Analyst & CRO Specialist to serve as our core data analyst— the primary owner of reporting, analytics, and data infrastructure across the business, with conversion rate optimization as a key focus area. You'll be the go-to person for "what does the data say," building the dashboards and pipelines the whole company relies on, while also running the CRO testing program end to end. This is a hands-on, data-first role for someone who's equally comfortable modeling data in BigQuery, building a dashboard a non-technical stakeholder can read at a glance, and presenting a test readout to leadership.

What You'll Do

Core Analytics & Reporting

Serve as the company's primary data analyst, owning reporting across e-commerce, marketing, product, and operations
Build and maintain dashboards; define and standardize metrics so stakeholders across the company are working from the same numbers
Own our data pipelines and modeling in BigQuery; understand how data flows in and structure it so it's usable
Be the point person for ad hoc data requests and deeper analysis across departments
Monitor key business metrics and proactively flag trends or anomalies, not just report on request CRO & Testing
Own the CRO testing roadmap: identify opportunities, prioritize by impact, and run A/B and multivariate tests end to end
Analyze site funnel, checkout, and PDP performance to find friction points and drop-off
Partner with dev and design teams to scope, build, and QA test variants
Report on test results with clear recommendations — win, lose, or inconclusive
Maintain a testing log and knowledge base so learnings compound over time

What You'll Need

4+ years in a data analyst, analytics, or BI role, ideally with e-commerce exposure
Strong SQL skills and real experience with data pipelines and data modeling
Direct experience with Google BigQuery
Comfort owning reporting infrastructure end to end — not just pulling numbers, but deciding how they should be structured and presented
Experience using AI tools (Claude, ChatGPT, MCP-based workflows) to accelerate analysis and reporting a plus
Experience with A/B testing platforms (Intelligems and/or Shoplift)
Experience with Shopify strongly preferred
Ability to write a clear test hypothesis and know when a result is actually significant Excellent written and verbal communication — you'll be presenting findings to non-technical stakeholders across the company

Nice to Have

Experience with SourceMedium or similar attribution/reporting platforms
Experience with PostHog or similar product analytics tools
Experience in DTC health, wellness, or medical device e-commerce
Familiarity with subscription or bundle purchase flows
Basic HTML/CSS for reviewing or lightly editing test variants

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