Director of Marketing Automations

How This Role Contributes to the Y’s Mission

Turn interest into action—and help more people connect with everything the Y has to offer.

As the Director of Marketing Automation, you will shape how prospective and current members experience the Y throughout their journey. You will lead strategies that nurture leads, increase membership and program enrollment, strengthen retention, and introduce individuals and families to opportunities that support their health, growth, and sense of belonging.

Working across Marketing, Membership, Sales, and program teams, you will transform customer insights into thoughtful, coordinated experiences across email, SMS, and other digital channels. This is an exciting opportunity to combine creativity, technology, and data to deliver measurable results and lasting community impact.

This Work Is Right for You If You:

• Are energized by turning customer insights into meaningful, measurable experiences.
• Enjoy building automated journeys that move people from interest to enrollment and continued engagement.
• Can connect data, technology, messaging, and customer behavior to improve conversion.
• Are curious, analytical, and motivated to test new ideas.
• Thrive in a collaborative, fast-moving environment with multiple priorities.
• Can manage complex projects while maintaining accuracy and attention to detail.
• Take initiative, solve problems, and turn strategy into action.

Essential Functions

• Develop and manage automated email and SMS journeys that support lead nurturing, enrollment, onboarding, retention, and re-engagement.
• Partner with digital marketing, Membership, Sales, and program leaders to establish lead-acquisition and conversion priorities.
• Map and improve customer journeys from initial inquiry through enrollment and continued participation.
• Establish effective lead-capture, routing, follow-up, and outcome-tracking processes.
• Lead audience segmentation and list management while supporting data quality, communication preferences, and consent requirements.
• Translate approved campaign strategies and brand messaging into targeted customer communications.
• Identify barriers to conversion by analyzing customer behavior, lead follow-up, and enrollment processes.
• Test messaging, timing, audiences, and customer journeys and use results to improve performance.
• Develop strategies that encourage retention, re-engagement, and participation in additional Y programs and services.
• Maintain reporting on lead sources, conversion rates, enrollment, campaign performance, and return on investment.
• Present clear findings and actionable recommendations to Marketing, Membership, Sales, and program leaders.
• Recommend improvements to marketing automation tools, workflows, and system integrations.
• Model the Y’s values of caring, honesty, respect, and responsibility.

Qualifications

Education

• Bachelor’s degree in marketing, communications, business, or a related field preferred.
• An equivalent combination of relevant education and experience in marketing communications, lifecycle marketing, or sales optimization will be considered.

Experience

• At least three years of experience in marketing communications, lifecycle marketing, lead generation, customer conversion, or sales optimization.
• Experience managing campaign strategy, planning, implementation, tracking, analysis, and reporting in a fast-paced environment.
• Demonstrated success developing lead-marketing strategies that increase engagement, lead generation, and conversion.
• Experience developing and managing email marketing and automated customer journeys.
• Hands-on experience using Salesforce Marketing Cloud.
• Experience using data and analytics to evaluate performance, determine return on investment, and inform strategy.
• Project-management experience, including the ability to coordinate multiple initiatives and stakeholders.

Skills

• Strong written, verbal, and presentation skills.
• Ability to analyze complex data and translate findings into practical recommendations.
• Strong understanding of email marketing, customer journeys, audience segmentation, list management, and marketing automation.
• Technical aptitude for working with marketing platforms, data workflows, and system integrations.
• Ability to manage multiple priorities and adapt to changing business needs.
• Strong collaboration skills with the ability to work independently and take initiative.
• Innovative, organized, and detail-oriented approach to work.