Community Engagement Coordinator

Position Title: Community Engagement Coordinator
 Department: Mission Delivery 

Reports To: Director, Mission Delivery
 FLSA Status: Exempt
 Employment Type: Full Time
 Location: East Texas DreamLab, Tyler TX
 Salary: 58,000-60,000

About Girl Scouts

Girl Scouts of Northeast Texas (GSNETX) offers amazing opportunities for talented, forward-thinking individuals who share our vision of helping girls and young women change the world for the better.

Here's your opportunity to enhance your career while making a difference in girls’ lives and in the world. At Girl Scouts of Northeast Texas, you can build a rewarding career in everything from working hands-on with girls, to accounting, human resources and project management, marketing, research—and more.

Position Summary

The Membership Recruiter is a community-embedded professional who assists families in joining Girl Scouts and ensures every girl can access an outstanding troop experience. Rooted in the GSUSA Community Engagement Model, this role builds meaningful relationships in assigned geographic communities, identifies opportunities for membership growth, and converts interest into registered girl and volunteer members.

Recruiters bring the Girl Scout value proposition to life by understanding the needs of families, reducing barriers, and connecting new members to strong, sustainable troops. They use data to guide decisions, collaborate closely with Placement and Volunteer Support, and model an “Unreasonable Hospitality” mindset to ensure every prospective family feels seen, welcomed, and supported from their first interaction. This position offers a flexible hybrid work environment, allowing employees to select up to two remote workdays per week. As a community-focused role, flexibility is essential, particularly during peak recruitment seasons when increased in-office collaboration, community engagement, and participation in recruitment events are required to support membership growth, organizational goals and critical deadlines. 

Schedule & Hours

Monday – Thursday: 8:30am – 5:00pm & Fridays 9:00am - 3:00pm

Must be available for weekend and evening events. 

Essential Responsibilities

1. Community Engagement + Visibility (External Focus)

• Build authentic, ongoing relationships with schools, pre-K centers, community partners, faith organizations, youth-serving groups, and civic leaders.
• Be a consistent presence in the community, attend key events, school activities, roundups, family nights, and seasonal opportunities to maximize visibility and recruitment yield. 
• Utilize the GSUSA Community Engagement model to center family needs first, address barriers, and create personalized Girl Scout entry points.
• Maintain a consistent network and support towards school champions as valued partners.
• Ensure GSNETX is represented accurately, honestly, and in alignment with what families will experience.

2. Recruitment + Conversion (Sales-Focused)

• Meet or exceed goals (517 new girls) and adults in assigned areas.
• Plan and execute targeted, data-driven recruitment strategies for assigned areas using dashboards, school pipelines, and demographic insights.
• Deliver clear, compelling messaging about Girl Scouts’ benefits, opportunities, and expectations—including mentoring all new troop leaders with their commitment to new Girl Scouts. 
• Convert prospective families and volunteers into registered members through personal contact, events, presentations, and one-on-one conversations.
• Launch new troops strategically, especially Kinder/1st grade troops aligned with council growth priorities and assist troops in reaching minimum of 10-12 girls or more. 
• Ensure every girl who wants to join has a pathway to membership by working closely with Placement and Volunteer Support.
• Manage and follow up on all recruitment leads with timeliness and consistency.

 3. Cross-Functional Collaboration (Internal Focus)

Recruiters serve as the first link in the membership ecosystem and collaborate deeply with:

• Placement – to quickly, accurately place girls in troops and communicate openings/gaps.
• Volunteer Support – to ensure new troop leaders receive a strong onboarding foundation, are contacted promptly, and have early-year support.
• Girl Experience – to share opportunities for prospective families to attend events and strengthen their commitment early.

4. Customer Experience + Unreasonable Hospitality

• Provide warm, responsive, proactive customer service to all caregivers, volunteers, school staff, and community partners.
• Communicate with professionalism and empathy across multiple channels (in person, phone, email, text).
• Ensure every family feels welcomed, valued, and supported from the moment they express interest.

5. Administrative + Data Responsibilities

• Maintain accurate recruitment activity in Salesforce to track leads, follow-ups, and outcomes. 
• Develop and manage a strategic and area-specific recruitment plan and budget.
• Use Looker dashboards and recruitment reports to prioritize areas, schedule outreach, and adjust strategy based on performance. 
• Respond promptly to inquiries and document all recruitment activities.

Qualifications & Experience

Required Qualifications

Knowledge

• Minimum of 2–4 years of professional experience in sales, business development, customer acquisition, membership recruitment, community engagement, nonprofit services, or related fields with a record of achieving or exceeding performance targets.
• Experience developing and executing territory-based sales, recruitment, or community growth strategies.
• Experience building partnerships with schools, early childhood centers, faith-based organizations, and community groups.
• Proficiency in Microsoft Office, CRM systems, digital registration platforms, and data dashboards.

Skills

• Proven success meeting performance goals, generating qualified leads, and converting prospects into members.
• Strong relationship-building skills with families, schools, community organizations, and stakeholders.
• Excellent interpersonal, written, and verbal communication skills, including presentations and communicating value propositions.
• Strong organizational and time-management skills, including recordkeeping, prioritization, and follow-through.
• Demonstrated customer service skills emphasizing responsiveness, professionalism, and proactive communication.
• Ability to interpret recruitment data, identify growth opportunities, and improve conversion strategies. 
• Proven success in relationship-based selling, including prospecting, lead nurturing, overcoming objections, and converting interest into membership or customer commitments.

Abilities

• Ability to guide prospective members through decision-making and registration.
• Ability to establish and maintain strong professional relationships with community partners.
• Valid driver's license, reliable transportation, and willingness to travel throughout assigned areas.
• Ability to successfully complete a background check.
• Upon hire, willingness to maintain Girl Scout membership and subscribe to the Girl Scout Promise and Law. 
• Demonstrated ability to create engaging community events, presentations, and personalized experiences that increase participation and strengthen relationships.

Preferred Qualifications

• Bachelor’s degree in Business Administration, Marketing Sales, Public Relations, Communications, Psychology, Sociology, or a related field.
• Bilingual proficiency in English and Spanish.
• Experience using Salesforce, Looker, or comparable CRM and business intelligence platforms to manage recruitment pipelines, analyze conversion rates, and evaluate performance.
• Experience using demographic insights, community data and developing targeted outreach strategies.
• Familiarity with Girl Scouts, youth development, volunteer-led organizations, or membership-based nonprofit models.
• Experience managing an assigned territory or recruitment plan with accountability for measurable growth.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this position, the employee is regularly required to speak or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools or controls. The employee is occasionally required to stand; walk; sit; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl, work in an office environment, work in a seated position, and work with computers. The employee must occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate.  

Equal Employment Opportunity

Girl Scouts of Northeast Texas is an Equal Opportunity Employer and is committed to creating a diverse, inclusive, and equitable workplace. We celebrate diversity and are dedicated to fostering a culture where all employees feel valued, respected, and empowered to contribute fully. Employee must adhere to the GSNETX’s equal opportunity and non-discrimination policies, which ensure that there will be no discrimination based on race, color, ethnicity, sex, creed, national origin, socioeconomic status, disability, or age.

Girl Scouts builds girls of courage, confidence, and character, who make the world a better place.💚