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DESCRIPTION OF POSITION:
Responsible for development and implementation of public relations/marketing programs, promotions, and internal/external communications: and serving as liaison with the hospital’s public, including hospitals, physicians and their office staffs; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers, and any other potential referral sources; to build a constituency of support for the hospital and facilitate the hospital’s ability to meet the public’s needs in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital’s service area. Builds relationships with managed care organizations to develop best practices and direct continued opportunities for growth.
KEY RESPONSIBILITIES:
• Develops and executes marketing plans and programs to ensure the profit growth and expansion
of the organizations’ products/services.
• Directs the identification and evaluation of special studies relative to the development of new services and programs.
• May support facilities as liaison with external entities that influence organization’s services, programs, and facilities.
• Maintains relationships with referral sources and secures competitive information on products
and services in order to maintain and develop market share.
• Develops and implements communication strategies, plans and materials consistent with the
organization’s marketing image.
• Consults with members of management in order to maintain a consistent public image.
• Directs publicity releases consistent with public relations objectives and develops and maintains
positive relations with local media.
• Represents the organization at major public events, as indicated.
• Serves as the department’s fiscal manager.
• Supports the organization’s strategic business development efforts.
• Directs the organization’s public relations effort.
• Conducts market research, analysis, and reporting activities relevant to the organization’s mission,
philosophy and goals.
• Upholds the Organization’s ethics and customer service standards.
• Participates in activities which enhance professional growth and development.
• Upholds the Organization's ethics and customer service standards.
• This job description is not intended to be all-inclusive. Employee may perform other related duties as required to meet the ongoing needs of Vista del Mar Hospital.
POSITION REQUIREMENTS:
Knowledge and Experience:
• Bachelor’s Degree in related discipline required. Master’s degree preferred. Clinical experience a plus.
• Three to five years’ experience in a hospital setting, community development,
public relations/corporate and crisis communications.
• A proven record of developing and evaluating effective marketing campaigns.
• Valid CA Driver’s License
• Valid car insurance
• Familiarity with continuum of care and clinical terminology.
Skills and Abilities:
• Effective oral and written communications.
• Knowledge of local, state and federal political processes.
• Knowledge of patient rights and laws pertaining to mental health.
• Knowledge of printing procedures, graphic arts, photography, and desktop publishing.
• Proficiency with software and/or equipment.
(Microsoft Office applications including Outlook, Word, Excel and PowerPoint)
• Strong organizational skills with ability to prioritize projects, work relatively independently,
manage multiple tasks, and meet deadlines.
• Strong interpersonal skills. Ability to work with people with a variety of background and educational levels.
• Good judgment, problem solving and decision-making skills.
• Demonstrated commitment to working collaboratively as well as possessing the skills to lead, influence,
and motivate others.
• Ability to work in a fast-paced, expanding organization.
• Ability to drive during day and/or night hours.
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