Marketing Specialist

The American Trucking Associations (ATA) is seeking a Marketing Specialist to support the marketing team in developing marketing campaigns for events promotion, new membership acquisition, and product promotion. We are looking for a competitive and self-motivated teammate with strong writing, analytical, and social media marketing skills.

The incumbent is expected to adhere to company policy and procedures, promote and foster a team-based work environment. They will demonstrate flexible and efficient time management and have the ability to manage and prioritize workload. They will have the ability to work in a fast-paced environment while maintaining a positive and professional disposition. They must consistently report to work on time prepared to perform duties of the position.

Travel is required up to 10% of the time. This anticipated start date for this role is after January 1, 2027.

CORE FUNCTIONS:

• Collaborate closely with the events, sales, and marketing team to achieve objectives for the launch of all marketing campaigns including email, direct mail, website, and social media
• Craft, write, and edit messaging and content that resonates with membership and other relevant audiences
• Develop engaging collateral to support campaign objectives including but not limited to: direct mail, web copy and layout, social media posts, emails, event materials, etc.
• Support marketing operations, including tracking metrics, results, and reporting
• Recommend new marketing strategies to improve future campaigns
• Research list database options for broadening direct marketing activities; compile new and update current contact lists
• Assist in reporting and presentation development to showcase marketing activities to leadership and sales team
• Analyze data and research for use in marketing materials
• Attend conferences and trade shows as needed

BACKGROUND REQUIREMENTS: 

Education/Relevant Experience 

• BS/BA degree in Marketing, Business, Communications, Public Relations, or related field required
• 0 – 2 years of experience 

Skill Requirements 

• Excellent written and oral communication skills
• Must be detail-oriented and possess strong time management skills
• Aptitude for reading marketing data and creating reports
• Excellent interpersonal and customer relations skills
• Have a team player attitude 
• Must be willing to take on new and challenging projects and be interested in learning new technologies

ADA QUALIFICATIONS:

Work is sedentary and generally performed in an office environment. The employee may occasionally lift and/or move up to 15 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

ADDITIONAL INFORMATION:

Statements included in this job description do not necessarily represent an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job. Management reserves the right to revise the job as circumstances change.

Why Join the ATA?

ATA is the voice of the industry America depends on most to move our nation's freight. We are a 90-year-old federation with state trucking association affiliates in all 50 states. We represent every sector of the industry, from LTL to truckload, agriculture and livestock to auto haulers, and from large motor carriers to small family-owned operations.

ATA offers:

Applicants must be eligible to work in the United States. Please no third-party, agency responses, re-postings, calls or walk-ins. Relocation assistance is not provided.

American Trucking Associations is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or other protected veteran status.