Brand Development Representative

Are you passionate about wine & spirits and love bringing great brands to life? We’re looking for a dynamic, relationship-driven team member to join our Mancini Beverage family as our next Brand Development Rep!

About the Role

As our Brand Development Rep, you’ll be the driving force behind the successful on-premise execution of the prestigious Fifth Generation portfolio (including iconic brands like Tito’s). You’ll partner closely with division managers, sales teams, and Fifth Generation to bring programs to life, elevate brand visibility, and deliver exceptional experiences for our accounts.

You’ll blend strategic execution with hands-on trade work—securing prime placements, training staff, driving promotions, and ensuring our brands truly shine in the market. If you thrive in a fast-paced environment, love building relationships, and get excited about creating memorable brand experiences, this role is for you!

Core Responsibilities

• Collaborate with the Fifth Generation Market Manager, RID sales leadership, and supplier teams to plan, develop, and execute high-impact programs—primarily in the on-premise channel, with qualitative support in off-premise.
• Implement and maintain Fifth Generation brand standards and objectives at key accounts, including securing drink menus, lists, and prominent placements.
• Spend 4 days per week actively working the trade, managing key strategic accounts across channels.
• Execute, analyze, and track programs, sales incentives, marketing budgets, and POS materials.
• Leverage your brand expertise for weekly off-premise sampling and on-premise staff training/education.
• Manage promotions, merchandise accounts, and serve as a strong liaison between corporate, on-premise divisions, and the sales force.
• Utilize tools like the Fifth Generation Briefcase, participate in trade surveys, and maintain accurate depletion data, budgets, and monthly analyses.
• Introduce new products to the team, achieve monthly goals/quotas, and build lasting relationships with key accounts.

What You Bring

• Preferred: Four-year undergraduate degree.
• Required Experience: 2+ years in sales, 2+ years in retail, and/or 2+ years in restaurant/bar environments.
• Strong understanding of the on-premise (hospitality) channel and a genuine passion for wine & spirits.
• Excellent relationship-building, communication, and organizational skills.
• Ability to analyze data, manage budgets, and execute creatively in a fast-paced environment.
• Proficiency with Microsoft Office and comfort using sales tools/platforms.
• Physical ability to work in the trade (lifting up to 50 lbs occasionally, extended time on your feet).
• Valid driver’s license and willingness to work flexible hours, including some evenings/weekends and occasional duties beyond a standard day.

Physical Activities and Requirements

Ability to remain stationary for extended periods of time, ability to move about to access various objects, ability to operate office machinery such as a computer, and ability to communicate effectively. Ability to exert up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Mancini Beverage is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.