Senior Social Media Coordinator

Within the spirit of “Making People’s Dreams Come True”, this position is responsible for facilitating a seamless home closing and relocation experience. This role supports The Villages Closing Department and Properties of The Villages Sales Representatives by coordinating and communicating closing details with all related partners including customers, Sales Representatives, Assistants, title companies, financial institutions, relocation partners, and movers. This position sets proper expectations from the time of contract signing through closing for buyers who utilize those services. The Closing Coordinator excels at preparing the best closing experience for our residents and is an integral part of the Closing Team. These duties are accomplished while delivering Raving Fans customer service to both internal and external customers.

Full Time, Onsite Position

Benefits for full-time eligible positions:
Medical (HSA/FSA), Dental, and Vision | 401K and/or ROTH | PTO & Paid Holidays | Basic Life & AD&D | The Villages Charter School eligibility | and much more!

Responsibilities

• Work with the Social Media Manager(s) and Senior Manager(s) to launch resident engagement campaigns.
• Suggest new ways to attract additional followers and prospective residents.
• Provide suggestions to monthly editorial calendar(s).
• Use Social Media platforms to schedule editorial calendar and posts.
• Capture and edit authentic content in The Villages community to develop social media posts.
• Partner with and mentor Social Media Coordinator(s).
• Work with other members of the Social Media Team on projects to ensure success.
• Collaborate with the Creative and Photo/Video Teams to develop compelling text, image, and video content in alignment with The Villages voice and brand to inspire, inform and/or entertain.
• Develop original and creative copies for social media posts.
• Design posts to sustain viewers’ curiosity and inspire action around new and existing initiatives and programming.
• Use project management software to create and track social media initiatives.
• Moderate and facilitate online conversations with customers and respond to queries in a friendly and timely manner.
• Measure the success of social media campaigns and influence future recommendations based on findings/results.
• Monitor performance for continuous improvement and/or adjustments to our active social strategies.
• Understand resident audiences and current social trends.
• Follow other brands on social media to be aware of industry trends and best practices.
• Share social media trends and best practices for developing content specifically for social media in a collaborative manner with the Creative and Social Media Teams.
• Utilize office computer and office equipment (copier, scanner, etc.) along with a host of other software applications, including Microsoft Office Suite, social Media applications (ex: Hootsuite/Sprout Social), Workfront and subsequent project management tools.
• Drive to various locations for social media assignments and events; using one’s own vehicle or company golf car.
• Attend special meetings, educational sessions and assist leadership in ongoing training of team members as asked.
• All other duties as assigned.

Supervisory Responsibilities

No supervisory responsibilities in this position.

Minimum Requirements

• Bachelor’s degree (B.A.) in Marketing, Communications or related field and a minimum of two (2) years direct experience in social media on behalf of a brand or a combination of six (6) years education and experience.
• Strong knowledge of social media content development and copywriting, with great attention to detail required.
• Ability to utilize iPhone to capture quality photo and video content for social media use.
• Ability to comfortably work in the field and interact with Residents and Guests to capture social media content.
• Solid understanding of web and social media analytics to include proficiency in Google Analytics and related social media tools (ex: Hootsuite, SproutSocial, etc.) required.
• Excellent written and oral communications skills required.
• Basic math skills required.
• Time management skills and ability to manage multiple priorities.
• This position is subjected to The Villages Vehicle Safety Program and its policies as it requires the use of personal vehicles for company business. Please refer to the Vehicle Safety Program for the policies and procedures that this position is required to follow.
• A Valid Driver’s License with a record acceptable to company standards is required for this position.