Performance Marketing Manager

Are you passionate about driving measurable growth through data-led digital strategies? Do you thrive in environments where optimising performance and agency partnerships are key to success?

An exciting opportunity has arisen for a well-established British brand as a Performance Marketing Manager to lead on paid media activity across the UK and US markets. This pivotal role will focus on maximising ROAS, reducing CPA, and improving customer lifetime value through data-driven acquisition and retention strategies. With a multi-million-pound media budget and significant agency oversight, this role demands both analytical rigour and commercial creativity.

Based in Abingdon, Oxfordshire, this is a hybrid role with a minimum of four days per week in the office during probation. The salary on offer is £50,000 per annum, alongside a competitive benefits package.

Key Responsibilities:

• Manage a multi-million-pound paid media budget across the UK and US markets, optimising spend to improve CAC, ROAS and LTV.

• Direct and challenge external agencies to deliver exceptional campaign results, with full accountability for performance.

• Own day-to-day management of paid campaigns across Meta, Google (Search, Shopping, YouTube), TikTok and programmatic platforms.

• Collaborate with creative partners to develop engaging, market-appropriate content tailored to regional audiences.

• Coordinate closely with eCommerce, CRM, and brand teams to align customer acquisition with conversion and retention efforts.

• Produce clear, actionable performance reports with regional breakdowns and insight-led recommendations.

Skills & Experience:

• 3-5 years' experience in performance marketing, ideally managing UK and US campaigns.

• Proven success optimising campaigns to hit commercial metrics such as ROAS and CPA.

• Strong background managing external agencies and getting the best out of them.

• Hands-on experience with Meta, Google Ads, YouTube, TikTok and programmatic platforms.

• Proficient with analytics tools such as GA4, Meta Ads Manager, Shopify, and Looker or Tableau.

• Familiarity with GDPR, CCPA, and international data and advertising regulations.

How to Apply:If you're a commercially focused performance marketing specialist ready to own acquisition strategy and drive impactful results, we’d love to hear from you. Apply now or get in touch with Michelle at Niche Recruitment with any questions.