Were looking for a Senior CRM Specialist to join a fast-growing, purpose-led brand making real impact in the pet care space. As the business continues to scale, theyre investing heavily in customer experience, and this role will play a key part in building long-term engagement, loyalty and retention through intelligent CRM strategy and execution. As Senior CRM Specialist, you'll report into the CRM Lead, collaborate with other CRM Executives, and join a team of kind, curious and values-driven people on a mission to reshape their industry for the better. Its a great time to get involved!

If you're a CRM professional with strong experience in CRM platforms including Klayvio, Iterable, Salesforce and BI platforms like Looker, and want to join a purpose driven brand, we would love to hear from you.

What youll be doing

Own and execute CRM campaigns across email, SMS and app comms.
Develop personalised, data-driven lifecycle journeys to drive retention and LTV.
Collaborate with data, product and growth teams to optimise messaging and customer segmentation.
Champion A/B testing, experimentation and continuous improvement.
Report on CRM performance, using insights to inform strategy.
Help shape the long-term CRM roadmap in a fast-paced, growing team.

What experience youll need

Proven experience in a CRM, Lifecycle Marketing or Retention Marketing role.
Background in subscription, membership or ecommerce environments.
Skilled in segmentation, personalisation and campaign analysis.
Hands-on with CRM platforms like Klaviyo, Braze, Iterable or similar.
Analytical mindset with a strong test-and-learn approach.
Collaborative and confident working cross-functionally.
Passionate about customer experience and brand storytelling.

What youll get in return

Youll join a values-led, high-growth business with a genuinely people-first culture. Theyre committed to doing business the right way - prioritising purpose, sustainability and impact alongside growth. Youll be part of a team who care deeply about their work and are passionate about delivering brilliant experiences for their customers.

Expect plenty of ownership, development opportunities, and the chance to play a key role in the next stage of growth.

Whats next?

If youre an experienced CRM marketer with a love for customer experience and a passion for purpose-led brands, wed love to hear from you.

Apply now or get in touch for a confidential chat.