Central Employment are working with a global distributor of electronic products, as they look to recruit a results driven B2B Marketing Manager, operating from there HQ in Gateshead, Tyne & Wear.

B2B Marketing Manager responsibilities:-

Lead and manage daily operations of the Marketing Department, providing leadership and support to a small in-house marketing team (Digital Marketing and Creative).
Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy.
Plan, coordinate, and oversee exhibitions and events to maximize engagement and brand visibility.
Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement.
Craft compelling content across various formats, including press releases, news articles, email campaigns, editorial pieces, and brochures.
Conduct competitor analysis to inform strategies and ensure competitive positioning.
Build and maintain strong relationships with stakeholders, including external press contacts.
Oversee and drive engagement with the internal marketing platform to ensure effective internal communication.
Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space..
Travel within the UK to meet suppliers and customers, as well as attend exhibitions within the UK and Europe, as required.

Skills /competencies / experience required:

5+ yrs B2B marketing experience
2-3 yrs in a marketing lead role
Operated within a technical sector/industry
The abiltity to execute a full marketing strategy and plan
Creative approach with the ability to work under pressure and to short timescales.
Strong copy writing experience, with excellent oral and written communication skills.
The ability to manage multiple projects/tasks simultaneously.
Have a strong understanding of effective marketing communications using current and emerging technologies.
Excellent commercial negotiation skills.