Head of Marketing

Head of Marketing
Location: Stoke/Stafford
Salary: £75,000-£90,000
Hybrid Working - 3 Days onsite
Industry: B2C FinTech

At dcoded, we partner with purposeful, high-growth businesses that are reshaping the consumer experience. Right now, we're hiring on behalf of one of the UK's most exciting fintech platforms - a tech-driven, value-led brand that's helping millions of people make their money go further

This business is loved by its customers and members, recognised for excellence, and poised for its next wave of UK growth. We're on assignment to search for a Head of Marketing who is a bold, creative thinker who's equally comfortable driving brand strategy and performance execution.

If you're an experienced marketing leader ready to take on a career-defining role with a business that blends scale, innovation, and mission this could be it.

The Opportunity
* A chance to lead UK marketing strategy for a household-name-in-the-making.
* Work with a collaborative, purpose-driven leadership team.
* Drive campaigns that genuinely impact millions of consumers.
* Big budgets, big ambition, and a platform ready for its next level.

The Role
You'll sit at the helm of the UK marketing function, steering both long-term brand building and short-term performance delivery. Your goal? To elevate awareness, drive member growth, and create standout campaigns across TV, digital, CRM, social, SEO, and PR.
This is a highly strategic and hands-on leadership role, reporting directly to the MD - working alongside key stakeholders across product, UX, customer service, and commercial.

Key Responsibilities
* Own the UK brand and performance marketing strategy end-to-end.
* Launch and lead a bold, insight-led brand marketing strategy to drive awareness and emotional connection.
* Manage multi-million-pound campaigns across digital, offline, TV, CRM, and partnerships.
* Lead and mentor high-performing teams across acquisition, retention, brand, SEO, and PR.
* Use data and measurement frameworks to optimise performance and report ROI.
* Ensure alignment across internal functions and external partners to deliver consistent, high-impact messaging.
* Champion a test-and-learn culture to continuously elevate campaign effectiveness.

What We're Looking For
* Senior marketing leadership experience within a consumer-facing, digital-first brand or platform.
* Strong grasp of brand building and performance marketing - you know how to get the two working in tandem.
* Experience working in B2C or B2B SaaS, ideally within FinTech.
* Experience managing large budgets and delivering clear, measurable results.
* A commercially-minded marketer who can tie creative ambition with business outcomes.
* Collaborative leadership style - you're the kind of person who brings energy and alignment across teams.
* Confident influencing at exec and board level, internally and externally.

Does this sound like you?

We'd love to chat. At dcoded, we champion inclusive hiring and we partner with businesses who are building fair, equitable, and flexible environments. Whoever you are, wherever you're from if you're excited by this opportunity, we want to hear from you.