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To lead the implement the Marketing Strategy through the development and delivery of on and offline communications campaigns and initiatives.
Client Details
A non-profit organisation based in Hampshire.
Description
The Communications & Digital Engagement Lead is responsible for:
- Developing and leading a strategic approach to communications and digital engagement activity, in collaboration with colleagues across the business.
- Drive a programme of corporate communications in line with strategic and corporate planning. To act as a Brand Guardian for reputational management for all corporate and destination brands identifying mechanisms for influencing stakeholders.
- Support Marketing through the development of consumer facing content and communications plans as part of multichannel campaigns to support revenue driving opportunities across admissions, promotions, commercial and fundraising activities.
- To drive the delivery of a digital engagement strategy that both supports marketing and communication campaign objects but also develops digital platforms as destinations for rich content experiences.
Profile
A successful Communications Digital Engagement Lead will have the following experience:
- Managing and improving the brand communications function in a complex organisation including high level management of reputational risk in collaboration with senior stakeholders.
- Experience of supporting multi-channel campaigns for diverse audiences with consumer communications activity.
- Experience of leading and managing a team and ability to motivate a team when dealing with changing demands and with tight deadlines.
- Track record of improving KPI's including brand reputation measurement, audience engagement and reach, and influence and conversion.
- Experience of managing and influencing others at all levels, particularly around complex issues.
- Working in complex stakeholder environments.
- Budget management.
Job Offer
- Competitive salary up to 53,430
- Excellent benefits
- Hybrid working
