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Our client is a rapidly growing retailer with over 150 stores in the UK and a growing Online, Concessions and International business. They have ambitious plans for further growth across both the UK & International markets, and are well known for their customer centric approach, ethics, and fantastic range of innovative products.
They are now looking for a Lead Copywriter to be based out of their brand-new head office in Amersham for three days a week, with two days working from home. As their Lead Copywriter, you will be responsible for crafting compelling and on-brand copy that resonates with audiences and drives sales and/or engagement across multiple touchpoints. You’ll play a crucial role in delivering campaigns, from writing campaign headlines to creating engaging long form content. Your work will be key in driving sales, brand awareness, enhancing customer engagement, and supporting both online and in-store experiences. Working within the wider marketing team, the lead copywriter will bring excellent communication skills and a flair for storytelling.
Lead Copywriter – Responsibilities
- Develop a tone of voice for the brand which aligns to brand strategy and values.
- Develop creative concepts and messaging frameworks that reflect the fun, playful, and family-oriented nature of the brand.
- Maintain a customer-centric approach to all copywriting, ensuring it resonates with target audience.
- Lead the creation of campaign-specific copy, including digital ads, emails, landing pages, social media posts, and in-store signage that align with campaign strategies.
- Collaborate with the Head of Campaigns, designers, and other teams to ensure that copy is consistent, engaging, and contributes to the overall goals of each campaign.
- Develop detailed and engaging long-form copy, such as blog posts, product descriptions, articles, buying guides, and other content that provides value to customers and drives traffic to the website.
- Write SEO-friendly copy that is optimised for search engines without sacrificing creativity or quality, helping to drive organic traffic and improve search rankings.
- Monitor content performance across various channels, working with team colleagues on using data to inform and refine future copywriting strategies.
- Work closely with designers, marketers, and campaign managers to create cohesive and effective marketing materials.
Lead Copywriter – Required Skills
- A degree in English, communications, marketing, journalism, or a related field.
- Proven experience in copywriting for brand, content creation and SEO with at least 2 years in a lead or senior position, preferably within retail, eCommerce, or consumer-facing industries.
- Strong portfolio showcasing a range of writing styles, including campaign copy, long-form content, product descriptions, and SEO-optimized material.
- Excellent written and verbal communication skills, a creative thinker with a talent for storytelling and crafting compelling content.
- Experience mentoring junior writers or collaborating with creative teams is a plus.
- Solid understanding of SEO best practices, keyword research, and content optimization.
- Deep understanding of the roles different marketing channels play.
- Understanding of behavioural psychology an advantage
- Confident and experienced in presenting, with a proactive approach to problem solving
- An ability to influence and engage will also enable you to build strong stakeholder relationships
This Lead Copywriter role offers the chance to add immediate value with your skillset in a growing and evolving business. In return the role comes with a competitive base salary, profit bonus, and various discounts.Â
If you would enjoy being part of our clients on-going success-story then apply now to be considered for their Lead Copywriter role.
