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Permanent OpportunityHybrid based in AylesburyMarketing ManagerUp to £50,000 pa UK Office in Aylesbury, part of the EMEA region, supporting European markets. Our client design, manufacture and market branded consumer and end-user products that help people work, learn, play, and thrive.The brand is a leading provider of desktop and mobile device accessories, trusted by IT, educators, business, and home office professionals around the world for more than 40 years. They pride themselves as ‘The Professionals’ Choice’, and on our core values surrounding design, sustainability, quality, and support. Also a global leader in video gaming accessories, they design affordable products. Their passion is gaming, and their mission is to bring gamers of all levels memorable experiences that enhance the fun and excitement of gaming.
The Ecommerce & Digital Marketing Manager EMEA will play a crucial role in driving the growth of our products across e-tail channel partners' websites. You will be responsible for enhancing the visibility, positioning, and sales performance of our clients products through online merchandising and targeted digital campaigns. Your aim will be to ensure optimal representation of our products, drive traffic and increase conversion rates on our clients partners' platforms, ultimately contributing to overall sales targets. Although this role is based in the UK, the successful applicant will be responsible for ecommerce campaigns and customer interaction throughout EMEA, meaning that a second language would be beneficial, and occasional travel may be required. Job Brief:- Manage brand content syndication to partners through the 1WorldSync and Icecat platforms, ensuring all product listings are optimised across e-tail platforms, including product descriptions, imagery, video, enhanced content, pricing, and SEO optimisation.
- Act as the liaison between the EMEA marketing team and the Global digital marketing team, actively briefing in requirements for new digital content, including new campaign landing pages, blog posts and regional performance marketing campaigns based on EMEA priorities.
- Ensure the brands ecommerce content is internally well organised, ensuring that all best practice online content is accessible on all internal platforms for regional colleagues.
- In some cases, own the customer relationship with online channel partners and manage the Marketing Development Funds (MDF) for e-tail channel partners, ensuring efficient allocation of resources to maximise impact and ROI
- Work closely with our clients online reseller partners to improve the content merchandising quality of products on our clients websites. Develop and implement ecommerce marketing strategies to increase product visibility, conversion, and sales through our e-tail partners' websites.
- In other cases, support the channel marketing team in collaborating with channel partners to create joint marketing plans that align with both brand goals and partner objectives.
- Monitor key performance metrics (sales, traffic, conversion rates) on e-tail partner platforms, providing detailed analysis and recommendations for improvement.
- Track and analyse the number of leads generated and sent to e-tail partners, providing insights to improve partner visibility and conversion.
- Regularly review and report on campaign performance, providing actionable insights to improve ROI and drive growth.
- Work closely with supply chain and product marketing teams to ensure forecasts are provided for key promotional periods and promotional campaigns.
- Provide feedback to category and marcomm teams on best practice ecommerce content, how we should improve our go to market assets in line with best practice.
- Keep up to date on industry trends with ecommerce conversion best practice, investigate use of new software tools to enable Kensington & PowerA to have the best online visibility in the market.
- Proficient in using marketing tools, analytics platforms (Google Analytics, etc.), and ecommerce software.
- Excellent written and verbal communication skills, with attention to detail in product presentation.
- A degree in Marketing, Business, or a related field (or equivalent experience).
- Digital marketing qualifications or certifications (e.g., Google Ads, Analytics) are a plus.
Please let us know we need to make reasonable adjustments to our process, please let us know about how we can best support you and make the adjustments that may be needed. Altitude-Recruitment Limited acting as an Employment Agency and Employment Business.
