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Our client runs a world renowned international visitor destination and five-star golf resort. They are currently in the process of expanding their industry leading team and are looking to recruit a Design and Digital Content Manager for their site based in Aberdeenshire.
Key Duties & Responsibilities:
- Manage the online promotional campaigns for UK and overseas markets
- Design and create creative and inspiring digital advertising and marketing collateral for use across all platforms
- Develop new social media and digital content to engage and build new and existing audiences
- Manage and develop the company’s photography and film archive for current and future use
- Work with external agencies and partners on the delivery of high impact social media and digital campaigns
- Update and oversee the business’s digital assets for tour operators, travel agents, golf publications, industry magazines, social media outlets and online platforms
- Edit and develop all digital collateral including web pages, brochures, leaflets, adverts, commercials and social media posts
- Manage and develop the online member portal and website content
- Manage and grow the company’s social media presence, keeping up to date with digital communication trends and opportunities
- Assist with the analysis of all marketing and communications activities through surveys, feedback forms and other developed tools
Qualifying Criteria:
- Previous experience in a similar role
- Experience within the hospitality, sport or leisure industry (beneficial)
- Relevant qualifications such as Graphic Design or Marketing Degree
- Exceptional IT skills, with proficiency in Google, Adobe Suite (In-Design) and Meta and a comprehensive working knowledge of social media and digital platforms
- Ability to demonstrate a track record of sustained growth in digital content use including the ability to shape, manage and deliver accurate and engaging brand specific content
- Creative with a keen eye for detail and strong design instincts
