Product Marketing Manager

Title: Product Marketing Manager

Location: Banbury - Hybrid Working

Salary: £42,000

The Client

Our client are a leading manufacturer of consumer products, with plans to expand the business further this has presented an exciting opportunity for an experienced Product Marketing Manager to join the team.

The role of Product Marketing Manager:

The purpose of the role is to develop and lead product category vision and planning, championing best in class category management.

Key Areas of Responsibility of the Product Marketing Manager

Ownership of Product Management and Marketing for consumer business categories; from identifying where our client will win, the formation of launch plans, product positioning, creation of engaging and relevant content, through to analysing competitor and category performance, enabling informed decisions that support growth of market share, revenue and margin.

• Develop data and insight led 1, 3 & 5 year category strategy plans, in line with wider business and specific category objectives. Measure and report performance to senior management, both in the UK and Internationally.
• Create comprehensive launch plans for all new product launches in the UK, leading cross departmental teams to guarantee successful market entry.
• Develop product and price positioning, lead statements, KSP's, features & benefits, and point of difference for all existing and new products.
• With the support of Product Management Coordination, track and analyse sales performance of selected product categories, using data such as Sales-in, EPOS, GFK, ATV & margin to make product, promotion and marketing recommendations.
• Carry out annual category reviews ahead of updating and presenting new strategy and plans to key internal stakeholders in a timely manner.
• Work closely with the Online and Retail sales teams to understand market and retailer opportunities & challenges. Be proactive with recommendations based on research and/or analysis as well as category plans.
• Manage the creation of all copy and content for Kärcher Consumer categories and products. Liaise with the wider Marketing teams to ensure the assets created support the relevant channels, and overall product strategy.
• Document, and make decisions / recommendations from extensive competitor research. Support the wider Product and Marketing team with desktop, field and product test analysis. Report findings and recommendations to wider business and internationally.
• Oversee and manage all product information creation and data entry relating to owned categories, supporting colleagues in other departments with such information where required.
• Be a product and category champion, available to deliver presentations, training  and insight to internal and external stakeholders where required.
• Liaise closely with Head Office (Germany) colleagues, particularly Product Management, providing relevant feedback and building relationships to influence wider company decisions.
• Work closely with the logistics and stock control team to manage shipping, stock and forecast requirements in line with category plans.
• Proactively attend retailer and internal meetings to influence and support category performance objectives.

Qualifications, experience and characteristics of the Product Marketing Manager

• Degree qualified or at least 3 years consumer / retail product management experience
• Knowledge of Marketing, Product Management and Retail environments is required.
• We are looking for someone with experience of Category Planning, Product Management, Pricing strategy, Project Management, FMCG / Consumer Products and Competitor and Insight Analysis
• The ideal candidate will be a Self-starter with a Proactive hands-on approach, they must have excellent Influencing skills and the ability to build relationships both internally and externally

Benefits:

• Starting Salary £42,000
• Performance Related annual salary increases.
• Pension Scheme
• Discretionary Bonus Scheme
• 26 days annual holiday + bank holidays (increases with service)
• Simplyhealth Cash Plan (including retail discount scheme)
• Critical Illness Cover
• Employee Assistance Programme (EAP)
• Staff discount on company products
• Hybrid Working

Keywords: Marketing Manager, Retail, B2C, Retailers, Product Manager, Marketing, Product Marketing Manager

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