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We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full time, permanent position, with hybrid working available. As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
- Managing and developing email communications - including monthly newsletter via HubSpot CRM. Liaising with the wider team to gather content, draft communications, build in HubSpot and send
- Managing and developing the programme of automated communications to customers via HubSpot CRM - managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in Hubspot
- Mapping customer life cycles and using that to draw insights and highlight improvements
- Managing and developing the private customer area of the website and identifying opportunities for improvements
- Managing and developing regular insight surveys and researching with customers to understand if they are getting value from their membership and what else could be done to support their needs
- Using your knowledge and resources to allow the company to develop the use of the CRM HubSpot
- Supporting the wider marketing and sales team with activities such as managing recruitment enquiries, managing marketing and sales activities to recruit new members
As B2B Marketing Executive, you must be/have:
- Knowledge of B2B and working with existing customer marketing - Essential
- Extensive experience of working with a CRM, ideally Hubspot - Essential
- Ability to understand and scrutinise data for insights and how the company can leverage data for improved customer experience - Highly desirable
- Experience in mapping customer life cycles and using it to highlight improvements - Highly desirable
- Excellent communication skills and organisation, and ability to work independently - Essential
- Maths and English GCSE or equivalent - Essential
- Higher education qualification such as degree in relevant subject or equivalent experience- Highly desirable
Key Skills and Competencies
- Communication - good communicator both written and oral
- Planning and organising - working across different activities often with competing deadlines
- Proficient in Microsoft Office - Essential
- Creativity - ability to generate new ideas and ways of working
- Responsibility - comfortable working without frequent direction
- Teamwork - ability to work within a team structure
What's in it for me?
- Full and permanent role
- A salary of up to £37,000
- Flexible hybrid working
- 25 days holiday + extra for Xmas close down and bank holiday - you can buy holiday too
- Up to 10% annual bonus
- 10% non-contributory pension
- Annual 2 days off for volunteer opportunities
- Childcare holiday scheme days
