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Salary:
From 25.60 to 34.14 per hour PAYE
Consumer Engagement Strategist B2B Role:
- Build understandiNg of the consumer within the B2B space; segmentation, personas, landscape, ability to operate & regulatory environment.
- Develop the strategy for consumer engagement plans for next 5yrs.
- Developing a clear test and learn pilot plan for working with B2B Partners.
- Work with internal cross-functional teams to drive capability, clarity, communication and alignment on the consumer campaigns e.g. (Marketing, Market research, Digital, Sales, Medical Affairs, Legal) and external partners (Agency, Vendors).
- Bachelor's degree
- Proven experience of over 7+ years in consumer marketing.
- Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
- In-depth knowledge of consumer data, insights & planning techniques and tools.
- Experience working with agencies: media, creative & research.
- High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
- Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Resilience & experience in driving consumer transformation within a healthcare setting.
Our client is one of the largest pharmaceutical companies in the world. They focus on finding answers for some of the world's most urgent medical needs.
Location:
This role is based at our clients site in Basingstoke for 2/3 days per week, and remote the rest of the week.
Apply:
For more information, or to apply for this Consumer Engagement Strategist B2B please contact the Key Accounts Team on (phone number removed) or email (url removed). Please quote reference (phone number removed).
It is essential that applicants hold entitlement to work in the UK
Please note:This role may be subject to a satisfactory basic Disclosure and Barring Service (DBS) check.
