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Our client, a global company within the Electronics sector are seeking a creative and commercial Product Marketing Executive to join their growing Marketing function. This is a pivotal role for the organisation where you will play a key role in driving the success of their innovative product portfolio. From developing compelling marketing materials to executing product launches, you’ll work across departments to ensure the company’s messaging is effective and far reaching. The position is offered on a hybrid basis with 3 days in their brand-new offices near to Basingstoke and 2 days working remotely
As the Product Marketing Executive you will own the planning and execution of product launch campaigns, working closely with product, sales, and technical teams. Create targeted assets: develop brochures, product guides and other materials tailored to segmented client groups, design and deliver high-quality marketing literature for industry partners and suppliers. Update and manage content on the website and social media platforms to ensure relevance and engagement. Conduct market segmentation, competitor analysis, and pricing research to support strategic positioning. Partner with internal stakeholders (design, sales, product, etc.) to ensure consistency across all marketing outputs.
The ideal candidate will have:
- Proven experience in a B2B product marketing, ideally within the electronics or technology sector.
- Previous success in market penetration through product launches
- Ability to translate complex product information into compelling content.
- Hold an active interest in electronics or technology.
- Excellent written and verbal communication skills – a natural storyteller who can turn technical features into customer-focused benefits.
- Proficient with email platforms, CMS, or basic HTML.
- Experience with Adobe Creative Suite or Canva.
- Analytical mindset with a keen eye for market trends and data interpretation.
This is a fantastic opportunity to join a supportive and creative team with the opportunity for career growth and development.  The position is offered with a salary of up to £40,000 + bonus, 25 holidays and pension with great benefits including Healthcare and Cashplan, Eye care vouchers, Enhanced maternity and maternity, cycle to work scheme, birthday as additional day off plus option to buy/sell holiday.
