Role OverviewThe Brand and Campaigns Marketing Manager will report directly to Brand and Campaigns Marketing Lead. In this role, you will be responsible for:

Collaborate closely with the Brand and Campaigns Marketing Lead and Senior Marketing Campaigns Manager to execute marketing campaigns across various channels including digital, social media, and partnerships.
Support the partnerships team to leverage distribution opportunities through owned channels and joint endeavours across the UK.
Coordinate and deliver priority campaigns, especially those offering added value through direct consumer reach and partnership networks.
Assist in managing and growing our consumer-facing brand, MoneyHelper, and our corporate brand, MaPS, across all communications channels to enhance awareness among consumers, partners, and stakeholders.
Develop, coordinate, and execute marketing plans using paid, no-cost, and low-cost channels to ensure communication excellence and high audience engagement.
Act as a brand guardian, supporting the design team and ensuring adherence to brand guidelines, promoting best practice across the business.
Manage workflow and resources efficiently to deliver projects on time and within budget, while continuously evaluating the effectiveness of campaigns and brand strategies.

Skills and Experience RequiredTo excel in this role, you will need to demonstrate:

Proven experience in marketing campaign management or brand management, preferably within a similar role.
Strong ability to collaborate with team members and manage partnerships effectively.
Expertise in digital marketing, including SEO, social media platforms like Facebook, and digital communication tools such as chat and WhatsApp.
Experience in project management, overseeing both internal design teams and external agencies.
Strong analytical skills, with experience in using tools like Google Analytics, Econometric modelling, and campaign dashboards for campaign evaluation.
Excellent communication and creative skills, with the ability to secure stakeholder collaboration and buy-in at all levels.
A proactive approach to managing and coordinating marketing activities and resources.

About UsThe Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK.At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values:

CaringWe care about our colleagues and the people whose lives we are here to transform.
ConnectingWe will transform lives through our ability to make positive connections.
TransformingWe are committed to transforming lives and making a positive societal impact.

Our Inclusive Working EnvironmentBy fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.”Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.What We Offer

Generous Annual Leave – 30 days plus Bank Holidays
Pension scheme – contributions matched 2 to 1 (up to 10% of your salary)
Interest-free loan for season tickets for buses and trains
Cycle to work Scheme
Subsidised eye tests & flu jabs
Life assurance scheme
Give as you earn scheme
Employee assistance programme (EAP)
PAM Assist and PAM Life scheme (Wellbeing)
Enhanced family and sick pay
Paid volunteering (2 days a year)
Recognition Scheme
Discounts portal to numerous retailers

Flexible WorkingAt MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.Career DevelopmentIn MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.Reserve ListIf you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.Application ProcessThe law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint,...

Brand and Campaign Marketing Manager