Content Marketing Executive

Salary: 30,000 - 35,000
Location: Birmingham
Contract: 12-month Fixed Term Contract with potential to become permanent
Start Date: Ideally Jan start

Gleeson Recruitment Group is looking for a talented Content Marketing Executive to join our growing marketing team on a 12-month maternity cover contract. This is an exciting opportunity to make a real impact within a dynamic recruitment organisation, working alongside a creative in-house team..
We're looking for someone analytical, creative, and eager to learn - someone who gets excited about performance stats and ROI, and who stays ahead of industry changes like AI-driven search results.

• Create compelling content across multiple formats including blogs, case studies, white papers, social media, and video content
• Brief and collaborate with our in-house graphic designer, freelance videographer, and freelance copywriter to bring ideas to life
• Review and proofread content to ensure it's on-brand, error-free, and optimised for performance
• Track and analyse content performance metrics, staying on top of the stats and demonstrating clear ROI
• Optimise for SEO and keep pace with evolving search trends, including AI search results
• Develop strong creative briefs that inspire great work from the team
• Support lead generation efforts through strategic content that drives conversions
• Distribute content effectively across social media, email, and other B2B channels

Essential:

• Strong copywriting skills with excellent attention to detail
• Analytical mindset - you're comfortable with performance stats and using data to drive decisions
• A personality that's open to learning and adapting to new trends and technologies
• Ability to create strong, clear creative briefs
• Project management skills with the ability to juggle multiple priorities

Desirable (but not essential):

• E-commerce experience
• B2B marketing background
• SEO knowledge and experience
• Recruitment industry experience (though this is not required!)

• Join a supportive 4-person marketing team with dedicated creative resources
• Flexible working with hybrid setup
• Work in a company that values Trust, Transparency, and Integrity
• Make a tangible impact with clear visibility on ROI

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.

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