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An exciting opportunity has arisen for a self-motivated and passionate CRM Executive to join a dynamic and fast-growing retail and eCommerce organisation operating in the art sector. This is a critical role in shaping and executing client communication strategies across the customer lifecycle-from lead generation to long-term retention.
As the CRM Executive, you will work closely with the Head of Digital Marketing to deliver engaging, data-driven campaigns through automation and personalisation. You'll be instrumental in improving customer engagement and retention, with a focus on quality communications and best-in-class practices in data protection and marketing performance.
Job Title: CRM Executive
Location: Birmingham City Centre
Salary: £30,000 + Bonus
Contract: Full time, permanent - 1 day working from home post probation
Start date: May - July 2025
Key Requirements
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Plan and deliver engaging client communication strategies to support digital and retail business objectives.
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Develop and execute personalised and automated email campaigns using behavioural and activity data.
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Partner with digital marketing teams to enhance lead acquisition and grow the subscriber base.
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Maintain and improve CRM database health through accurate segmentation and targeting.
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Create a structured testing and optimisation programme across all customer touchpoints.
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Collaborate with in-house creative teams to ensure all communications are visually compelling and on-brand.
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Report regularly on performance metrics, using data to inform decisions and improvements.
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Deliver dynamic content across the customer journey to enhance user experience and drive loyalty.
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Implement best practice in line with data protection legislation (including GDPR and CAN-SPAM).
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Support the ongoing development and evaluation of CRM platforms and tools.
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Previous experience in a CRM or digital marketing role, ideally in a B2C environment.
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Competence in using CRM platforms, email builders, and basic HTML.
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Solid understanding of marketing automation and customer segmentation techniques.
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Strong analytical skills with proficiency in tools such as Google Analytics and Excel.
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Familiarity with A/B testing and a test-and-learn approach to campaign performance.
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Highly organised with the ability to manage multiple projects and deadlines concurrently.
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Excellent written communication skills and a keen eye for brand tone and consistency.
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An interest in digital innovation and a proactive approach to industry trends and best practices.
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A team player who enjoys collaboration but can also work independently with confidence.
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A genuine interest in the arts or cultural sectors is advantageous but not essential.
Please apply for more information
GleeMD
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