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Job Title: International Markets Manager
Location: Birmingham City Centre (Hybrid role with 2 days a week in the office)
Salary: £52,000 - £58,000 per annum
Job Description:
The International Markets Manager will be responsible for lead generation, stakeholder relationship management, and intermediary engagement activity across two to three key markets within Europe or North America. The role holder will maintain and actively develop relationships across a number of key trade organisations, multipliers, and British diplomatic outposts. Through this activity and associated relationship management, the International Markets Manager will help to raise awareness of the region's inward investment proposition and secure advocacy and support from key partners to generate a robust pipeline of qualified investment projects for the region.
Key Responsibilities:
- Support the International Markets Lead on the development of an International Strategy, identifying key market opportunities to attract inward investment, key stakeholders to influence, and activities required to raise awareness of the region's investment proposition among prospective FDI investors and key international stakeholders.
- Play a key role in the delivery of international intermediary and stakeholder engagement, including relationships with important DBT posts and markets teams, and trade and investment agencies in London acting on behalf of countries identified as primary markets for inward investment.
- Work closely with appointed in-market representation partners tasked with inward investment lead generation services in Australia, Canada, India, France, Germany, Malaysia, Singapore, and the USA. The post holder will be directly responsible for the contract management of 2-3 in-market representatives.
- Deputise for the International Markets Lead or the Leadership Team to speak at local and international business conferences.
- Plan and deliver VIP visits to the region that lead to perception change at a senior level, opening opportunities in areas such as innovation, air route development, and civic engagement, and leveraging the visits to generate trade and investment opportunities for the region.
- Undertake planned marketing and lead generation activities both nationally and internationally (trade fairs, exhibitions, etc.) to showcase the regional offer.
- Research and create presentations to assist the Leadership Team in making decisions, particularly in international areas.
- Work closely with the Inward Investment sector leads and cross-programme events teams to scope, plan, and deliver effective inward-investment in-market campaigns.
- Leverage the international footprint of key partners, including local authorities, commercial partners, and the region's universities, to drive awareness of the region's inward investment opportunities.
- Work closely with the Leadership Team to ensure consistent and effective achievement of contract objectives, providing flexible support to ensure team targets are achieved.
- Make efficient use of CRM systems and processes to record, monitor, review, and refine business development strategies, together with marketing and communications programmes to fully exploit business opportunities for the business and the wider benefit of the region.
- Build influence across the region through inward programmes within Midlands Engine, the Department for Business & Trade, and other relevant national and international organisations and intermediaries to ensure the region is perceived as a priority for inward investment opportunities.
