Area Sales Representative

Position Title: Area Sales RepresentativeTerritory Coverage: West Midlands, East of England, and South Wales

Are you ready to ignite your career in field sales and make a meaningful impact across local government and infrastructure? We're looking for a driven, dynamic Area Sales Representative to promote a market-leading range of safety solutions across the highways, traffic management, and contractor sectors.

In this exciting, territory-based role, you'll be at the forefront of promoting essential road, winter, and water safety products—playing a key part in keeping communities safe and supported.

As an ambassador for our safety product portfolio, you'll take ownership of a large and diverse region—including Warwickshire, Leicestershire, Oxfordshire, Lincolnshire, Norfolk, Suffolk, Cambridgeshire, Gloucestershire, and beyond. You'll engage directly with local authorities, contractors, and highway maintenance organisations, delivering tailored solutions and building long-term relationships that drive success.

This is a field-based role for those who love variety, autonomy, and real-world impact.

• Conduct face-to-face meetings and compelling product demonstrations

• Strategically plan your territory to maximise customer interaction

• Nurture existing accounts while actively uncovering new business opportunities

• Convert warm leads into long-standing relationships

• Collaborate with internal teams to contribute ideas for new product development

• Represent the business at trade shows, exhibitions, and industry events

• Analyse trends and sales data to identify commercial opportunities

• Strong commercial mindset with a passion for sales

• Background in field sales, business development, or account management

• Confident communicator with excellent presentation skills

• Self-motivated and results-focused with a knack for territory planning

• Comfortable selling both online and face-to-face

• Tech-savvy with good IT literacy

• Clean UK driving licence required

• Qualification to A-level or above preferred

• Competitive base salary + quarterly bonus

• Fully expensed company vehicle (EVs encouraged)

• 33 days holiday, increasing with service

• Company pension, private health insurance, and life cover

• Extensive training and career development programmes

• Health cashback plan, wellbeing support, and EAP access

• Gym, EV charging, and social events on-site

• Long service rewards, paid charity days, and more