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Digital Analytics & CRO Specialist
Birmingham - Hyrbid - 2-3 days
About the Role
We're seeking a data-driven specialist to own digital analytics and conversion optimisation across global platforms. You'll implement robust tracking, deliver actionable insights, and drive a culture of experimentation.
Key Responsibilities
- Configure and optimise analytics tools (GA4, Adobe Analytics, GTM).
- Develop tagging specs, data layers, and event taxonomies.
- Build dashboards (Looker Studio, Power BI) and deliver performance insights.
- Lead CRO strategies: design A/B and multivariate tests, analyse results, and recommend improvements.
- Ensure compliance with GDPR and data governance standards.
- Collaborate with product, UX, and engineering teams to embed analytics early.
What We're Looking For
- Hands-on experience with GA4, Adobe Analytics, GTM.
- Strong CRO and experimentation knowledge.
- Skilled in dashboarding tools and data storytelling.
- Familiarity with GDPR and data governance.
- Bonus: Databricks, CRM integrations, behavioural tools (Hotjar, Contentsquare).
Apply now to help shape data-driven digital experiences.
