Back to search
Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.
Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.
The opportunity
This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you'll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.
They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.
What success looks like
Organic traffic growth: Increase qualified organic traffic by 150% within 12 months
Conversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%
Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mix
Lead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualification
Revenue attribution: Establish clear attribution model showing marketing's contribution to pipeline and revenue
Skills and experience
Essential skills - advanced expertise
- SEO and GEO strategy and implementation
- Content and link building strategy for SEO and GEO
- Google Ads, Microsoft Bing Ads, YouTube advertising
- Paid social media tools, for example, Facebook Business Manager, LinkedIn Campaign
- Google analytics 4 and search console
- Conversion rate optimisation
- Data analysis and reporting
- Agile and fast-paced
- Excellent communication skills
- High standards and a keen eye for detail
Essential skills - proficient experience
- Local and international SEO
- UTM tracking and campaign attribution
- Google Tag Manager
- Website user journey development
Experience requirements
- Digital marketing experience with demonstrated success in SEO, CRO and paid media
- Proven track record of building organic traffic and improving conversion rates
- Experience managing monthly paid media budgets and reducing CPA
- Data-driven mindset with experience using analytics to drive decision-making
- Strong track record of cross-team collaboration, aligning marketing initiatives with wider business objectives
- Experience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery
Working arrangements
Hybrid working model includes:
- All company meetings, usually in Birmingham, circa every six weeks
- Marketing team meetings, usually in Birmingham, every month
- Opportunities to visit our learners at schools, colleges, etc
- Opportunities to attend our exhibitions
- The majority of time spent working from home with collaboration via Microsoft Teams
