Visitor Economy Research & Insights Manager

Job title: Visitor Economy Research & Insights Manager
Location: Birmingham, West Midlands (Hybrid 3 days a week)
Contract: Permanent, Full-time
Start date: November 2025 - Jan 2025
Salary: Competitive + Benefits

The Role

We are seeking a highly skilled Visitor Economy Research & Insights Manager to lead on research, evaluation, and intelligence programmes within the visitor economy. This role will oversee data collection, analysis, and interpretation to inform strategic decision-making, influence policy, and drive targeted activity across tourism, business events, and major projects. Working closely with senior stakeholders, government bodies, and industry partners, the successful candidate will provide high-quality insights and evidence to support growth and development in the regional visitor economy.

Key Requirements

• Lead the design and delivery of a visitor economy research and evaluation programme.
• Analyse local, regional, national and international data to identify opportunities and challenges.
• Produce clear reports, policy briefs and presentations to internal and external audiences.
• Coordinate primary and secondary data collection across the region.
• Manage budgets, procurement processes, and commissioned research projects.
• Collaborate with stakeholders across government, academia, and industry.
• Ensure data compatibility, quality control and adherence to statistical standards.
• Support regional strategies and funding bids through robust evidence and insights.
• Represent the organisation in national forums and with destination marketing bodies.
• Oversee protocols and standards for consistent data collection and sharing.

Candidate Criteria

• Proven experience in research, evaluation or insight roles, ideally within tourism, events, or the wider visitor economy.
• Strong analytical skills with the ability to interpret complex data sets.
• Excellent written and verbal communication skills, including presenting findings to senior stakeholders.
• Demonstrated ability to manage multiple projects, budgets and procurement processes.
• Track record of working with public sector bodies, academia and/or industry partners.
• Knowledge of UK government policy processes and consultations.
• Skilled in data modelling, interpretation and market intelligence reporting.
• Experience commissioning, managing, and quality-assuring external research.
• Ability to build and maintain strong stakeholder relationships.
• A collaborative, proactive and detail-oriented approach with strong problem-solving skills.

Please apply for more information

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