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Regional Sales Director - Midlands and Northern England. IT Managed Services
Location: Birmingham or Nottingham based with responsibility for the wider Midlands region (regular office and client visits required)
Salary: Basic up to 85,000 + Full Package & Comm / Bonus
Applause IT are are looking for an ambitious and commercially driven Regional Sales Director to lead our client's Midlands IT sales operations. Based from Birmingham or Nottingham, you will take full ownership of regional growth, driving both revenue and gross profit across a portfolio of key accounts while leading and developing a team of Regional Account Managers.
This is a high-profile leadership role with accountability for regional strategy, client retention, service expansion, and team performance.
The Role
As Regional Sales Director, you will:
- Own regional performance against revenue and gross profit targets
- Lead and develop a team of Regional Account Managers, setting clear expectations and driving accountability
- Build growth plans for strategic accounts, ensuring sustainable expansion across our IT services portfolio (including Microsoft 365, Azure, cybersecurity, cloud infrastructure, and managed support)
- Attend key client meetings and shape high-value proposals to ensure strong, profitable outcomes
- Maintain visibility of the regional pipeline, ensuring accuracy in qualification, documentation, and forecasting
- Identify white space opportunities and enable the team to convert these into profitable client wins
- Collaborate with marketing and other senior leaders to support regional go-to-market campaigns
About You
We are looking for a proven sales leader with:
- 5+ years' experience in account leadership or sales management within IT services or a Managed Service Provider (MSP)
- A strong track record of delivering both revenue and gross profit growth from existing accounts
- A deep understanding of the MSP portfolio (cloud, security, infrastructure, modern workplace, managed support)
- Commercial acumen with the ability to structure deals profitably and sustainability
- Experience leading high-performing account management or sales teams with measurable success
- Credibility when engaging C-suite and IT leadership stakeholders
- Excellent organisational, pipeline management and forecasting skills
The Package
- Basic salary up to 85,000
- Full benefits package + negotiable variable/bonus
Please send CV to apply and find out more.
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