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Role: Sales and Marketing Manager
Location: Birmingham Business Park B37 (3 days) home (2 days)
Contract: Permanent
Salary: Up to 42,000
Benefits: Up to 10% company bonus potential, 7% employer pension scheme, 25 days holiday plus Bank Holidays, private medical insurance, life assurance x4 salary
We are supporting our client to recruit a creative and experienced Sales and Marketing Manager. As the Sales and Marketing Manager, you will be responsible for creating marketing strategies and engaging with external digital marketing partners to deliver, conversion of inbound enquiries, supporting outbound lead generation, managing tenders, producing internal and external comms, promoting publications to increase revenue potential amongst new and existing clients.
You will work closely alongside the Business Development Manager, Sales and Marketing Director as well as Consultants to deliver on company strategic growth goals and enhance client service offering.
The successful candidate will have a proven B2B track record in a similar Sales and Marketing position. You will be proactive in coordinating marketing campaigns, managing pipeline conversion for both inbound and outbound sales activities and recognising opportunities for growth based on market knowledge.
Role and responsibilities:
- As Sales and Marketing Manager you will be responsible for all inbound sales conversion, supporting with outbound sales conversion, developing marketing campaigns and maximising growth opportunities
- Create engaging marketing content for paid and organic posts across multi-channels
- Working closely with external digital marketing agencies to ensure consistency of messaging
- Develop internal and external communication methods
- Track campaign performance and monitor return on investment
- Responsibility for all inbound sales enquiries and respond with value propositions
- Support the BDM on outbound sales activity, identifying new opportunities through proactive engagement and engaging with new and existing clients to cross sell
- Lead on promoting publication sales, manage promotional calendars and maintain adequate stock levels to meet demands
- Closely manage the full sales cycle, from inbound enquiry qualification through to proposal development and tenders
- Identify cross sell opportunities between internal services
- Responsible for accurately managing the sales pipeline in the CRM (Salesforce) ensuring all leads recorded and progress is tracked to support forecasting
- Work with internal colleagues within Finance, Operations as well as external colleagues
- Update the Sales and Marketing Director on regular sales activities and target delivery
Skills and experience required:
- Proven demonstrable experience in B2B marketing or sales within the automotive or manufacturing sector desirable
- Excellent written and verbal communication skills
- Strong organisational and time management skills
- Strong commercial acumen with experience managing sales data and pipelines (preferably Salesforce)
- Positive, self-motivated, and proactive attitude
As a Sales and Marketing Manager, your working pattern will be hybrid, but for the initial month you will be full time office based.
If you have the relevant skills and experience and seeking an exciting Sales and Marketing role then please click to apply.
