Head of Marketing Campaigns

Michael Page Marketing

Posted 9 days ago, valid for 6 days

Brighton, East Sussex BN1 8EG, England

Full Time

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Sonic Summary

The Head of Marketing Campaigns is responsible for overseeing email channels and leading omnichannel marketing campaigns to enhance engagement and revenue.
This role requires a minimum of several years of experience in a similar position, with a strong track record in delivering effective marketing campaigns, particularly in email automation.
The position involves managing a small team, collaborating with cross-functional teams, and leading media partnerships to maximize value.
The successful candidate will receive a competitive salary based on experience, along with a flexible working approach, including three days in the Brighton office and two days working from home.
Excellent communication skills and a collaborative mindset are essential for this role, which also includes responsibilities such as data analysis and campaign performance reporting.

The Head of Marketing Campaigns is responsible for overseeing the email channel and leading omnichannel marketing campaigns to drive engagement, revenue, and brand reach. This role manages a small team and collaborates with cross-functional teams to develop strategies, optimise email performance, and lead media partnerships for maximum value.

Client Details

My client is a growing SME with offices in Brighton.

Description

As the Head of Marketing Campaigns you will have the following responsibilities:

Manage the email channel, optimising customer journeys, executing key communications (e.g., newsletters), and developing nurture campaigns to increase engagement and conversions
Analyse data to improve performance, identify new journeys and target markets, and ensure accurate data segmentation
Oversee multi-channel campaigns, ensuring consistent messaging and execution
Lead media partnership strategy, negotiate high-value partnerships, and use data to inform decision-making
Collaborate with Sales to develop strategies that maximise commercial success
Work with the wider leadership team to identify optimisation opportunities across channels
Provide timely reports and insights on campaign and performance metrics
Partner with leadership to identify and leverage commercial opportunities across campaigns.

Profile

The successful Head of Marketing Campaigns will have the following:

Demonstrable experience within a similar role; with a proven track record of delivering marketing campaigns, including email automation experience - ideally gained within events or working with B2B events
A strong track record of managing teams
Excellent communication skills - both verbal and written; with excellent copywriting skills
The ability to work as part of a truly collaborative team.

Job Offer

The successful candidate will receive a fantastic package, DOE.

Brighton based x3 days a week in the office and x2 from home - as well as a flexible approach to working.

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