- Defining and executing the overall marketing strategy
- Leading brand strategy refreshes across their three brands
- Driving customer acquisition and growth through multi-channel marketing
- Shaping and implementing their go-to-market strategy as they expand into new channels
- Enhancing their competitive positioning and differentiation
- Owning the customer experience journey across all touchpoints
- Championing a data-driven and creative approach to marketing
- Proven experience as a Head of Marketing (this isn’t a step-up role unless you're truly exceptional)
- Experience in high-growth, seed-funded or scale-up businesses
- A background in tech, retail, or consumer brands
- Strong multi-channel marketing experience
- Awareness of advertising compliance (ASA) requirements
- Knowledge of regulatory and compliance standards on regulated products
- Fluency in tools like Shopify, Klaviyo, Google Analytics
- A finger on the pulse of AI in marketing and how to use it effectively
- A strong network and deep industry knowledge
- Built a collaborative and creative team environment
- An opportunity to make a genuine impact on brand direction and business growth