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Our client is a leading sporting goods company with offices around the globe.
The Amazon PPC Manager will manage advertising campaigns on Amazon, using relevant keywords, products and creatives and ongoing performance optimisation to deliver on the advertising strategy. The role will be responsible for driving market share on Amazon whilst maintaining return on investment.
Working closely with the Amazon and DTC teams, the Amazon PPC Manager will increase sales via Amazon and align cross-channel strategy with the DTC team.
Key responsibilities:
- In collaboration with the Acquisition Lead, develop and execute the Amazon Advertising strategy
- Manage Amazon Advertising across multiple regions and brands, ensuring high visibility for key products whilst maintaining ROAS
- Day-to-day campaign optimisation including budget allocation, keyword strategy, bid management, product selection, creative optimisation and performance analysis
- Collaborate with the Amazon Marketplace Managers to define an advertising focus by region, jointly driving sales for each region
- Align keyword strategy, product focus and creative with the DTC team to deliver on a consistent cross-channel strategy
- Work closely with the design team to develop highly relevant creatives in-line with brand guidelines
- Track KPIs on a regular basis and own weekly and monthly reporting for Amazon Advertising and Amazon performance overall as part of the weekly trading meeting
- Select and manage an Amazon bidding software to facilitate better management and reporting across campaigns
- Stay up to date with latest developments and innovations in the Amazon Advertising space and regularly share with the team
Skills and experience:
- Demonstrable experience in Amazon Advertising and PPC campaigns
- Proven track record in managing multiple brands and regions, at a scaled-up budget
- Experience in an eCommerce business with a sizable product range
- Proficiency in Amazon’s advertising tools and third-party management tools
- Strong commercial skills and focus on delivering KPIs
- Analytical mindset with the ability to make data-driven decisions
- Excellent communication and presentation skills
- Comfortable to work in a dynamic and fast-paced environment
